This post is really quite self-explanatory from the title. It does exactly what it says on the label!
I take you through the Shopify SEO tools, apps and tips provided by Shopify and also cover some other, great external tools you can use to generate more traffic for your Shopify store.
Why are these tools and apps important? Well, in the simplest of terms, SEO still matters. It matters a LOT.
While many of the rules of SEO have changed down the years, one thing hasn’t: without it, you get the tumbleweed blowing through your store! What’s a store without traffic? It’s a closed one.
You get the picture. SEO matters to your business. What’s more, it’s generally highly competitive, so you need to be good at it.
While SEO will always take some time and some know-how, there have never been more tools available to make your life easier.
And the ‘80-20 rule’ applies: do the basic 80 percent of things that get the best results and you may be able to ignore the final 20 percent that take a LOT of extra work.
Balancing the need to attend to SEO to get traffic with the time commitment that takes you away from other areas of the business makes it critical that you use time-saving tools. This is especially important if you are managing SEO yourself but also applies if you are hiring someone to look after it.
The following SEO tools and apps for Shopify can improve your ranking, generate more traffic, and help you become a much happier, less frazzled store owner!
The best Shopify apps for SEO
There are more Shopify SEO apps available than those listed below. But these are some of the best ones, arranged according to which specific area of SEO they help with (some are more general and these are at the end):
Price: FREE
Free trial? Not applicable
What does it do?
Who’s it for?
If you get 80% of SEO right, the other 20% is probably not worth spending too much time or money on. That’s what this app is all about.
It’s an excellent time saver, ignoring all the ‘noise’ and just telling you what it’s worth you spending your time and money on with your search engine optimization: that includes page titles, headings, meta descriptions, speed, article structure, content, and much more.
It’s a popular little app with 86,000 store owners using it already; it has excellent reviews.
Plug In SEO
Free? Yes, but paid plans are available.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
Linkcious SEO Power UP
Free? Yes
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
SEO Image Optimizer
Free? No – $9.99/month with a 30-day free trial available.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
SEO Imager All-In-One
Free? No – $10.00/month with a free 7-day trial.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
Ultra SEO
Free? No – $20.00 one-off fee.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
Simple SEO
Free? No – $4.99/month. 7-day free trial available.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
Smart SEO
Free? No – $69 one-off fee.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
JSON-LD for SEO
Free? No – $30 one-off fee.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
Turbo SEO
Free? No $14.95 – $49.95/month with a 14-day free trial available.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
ReloadSEO
Free? No – from $7.99/month with a 7-day free trial available.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
SEO Metriks Marketing Platform
Free? No – $4/month with a 5-day free trial available.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
SEO & Social Meta Manager
Free? No – $3/month with a free 7-day trial.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
Sitemap Page Generator
Free? Yes.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
Plug In SEO
Free? No – from $10.00/month, with a free 5-day trial available.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
SEO Doctor
Free? Yes.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
SEO Audit Pro
Free? There is a free version and a paid $15.99/month version with a free 14-day trial.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
SEO Product Optimizer
If the above apps do not cover exactly what you need, you could always check out the following trusted SEO tools - many of which perform slightly differing tasks and assists SEO in other ways. Again, some of them are free, others have paid versions, and some offer free trials.
Free? No – either $27 or $47 one-off or $47 one-off PLUS $17/month for the Platinum version – with a free 14-day trial.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
Authority Spy
Free? There is a free version and a paid $24.99/month version with a 14-day trial available.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
Buzzstream
Free? Yes.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
LinkMiner
Free? No – $40-120/month
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
SECockpit
Free? Yes
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
SEMrush
Free? Yes.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
Google Analytics
Free? Yes.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
Google Keyword Planner
Free? Yes.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
Google Search Console
Free? Yes.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
Seobility
Free? Yes.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
Yoast SEO Plugin
Free? No – $49-450/month with a 30-day trial available.
What does it do?
Main features/benefits
This is for Shopify store owners who want to:
WebCEO
Free? Yes, fremium.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
BuzzSumo
Free? Yes.
Main features/benefits
Who needs it?
This is for Shopify store owners who want to:
QuickSprout Website Analyzer
The Shopify SEO apps and other tools described above will not all be needed by every store owner.
But few store owners will be able to go through this list and say with confidence that none of the tools would be useful. In most cases, multiple tools can work together to save you time, money, and headaches.
Maybe you’re using some of them already. If so, great? Which other ones could benefit your SEO so that get more traffic.
After all, if you’ve focused your efforts on providing a great user experience, you want to ensure that as many people as possible are experiencing it!