How long will it take to be profitable?
There are a few determining factors that influence time to profitability when it comes to email marketing. As a rule of thumb, it takes 3 months to find and optimize profitable campaigns. This can be faster if you check all these boxes.
i. You have at least 2k emails
If you already have 2k person email list, that has been recently emailed and kept active, you’re in a good spot. We can start to drive revenue to your Shopify store with automations from month 1.
ii. The emails are from lead or customers from your website
The emails need to be from relevant and high-quality traffic sources and have been collected from your website (preferably with a double opt-in sequence). If the emails are from Amazon or another marketplace or if they are from a low-quality traffic source then it is likely they will underperform.
iii. Product/market fit
Your products need to have the correct positioning in your market, industry or niche and appeal to your typical customer. You can have a great product and still struggle to sell it to the wrong person with the wrong value proposition.
iv. Past historic data
If you have past data in your account from previous campaigns. We can analyse this data to inform your campaigns. This often allows us to reach profitability faster..