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Link Opportunities You Can Pursue

Shopify SEO Course ↗️ > Unit 6 > Lesson 4 > Link Opportunities You Can Pursue Now that you know how to identify a good link opportunity for your website for link building, let’s look at the types of link opportunities you can pursue. Local Directories Do you have a physical store in conjunction with…

by Giles Thomas

How to Reach Out for Links

Shopify SEO Course ↗️ > Unit 6 > Lesson 3 > How to Reach Out for Links Depending on the type of link opportunity you are pursuing, you may have to reach out to the website owner or content author in order to attain that link. Effective link building outreach can be the difference between…

by Giles Thomas
Grow Your Store

Facebook & Instagram Ads Management

Get a landslide of targeted visitors & sales for your store with Facebook & Instagram ads.

How to Identify Organic, High-Quality Links

Shopify SEO Course ↗️ > Unit 6 > Lesson 2 > How to Identify Organic, High-Quality Links So how do you identify organic, high-quality link opportunities (websites you can get links from) for your website? Simply look at the link opportunity (the website you could get a link from) from a personal, as opposed to…

by Giles Thomas

Why You Need Organic and High-Quality Links

Shopify SEO Course ↗️ > Unit 6 > Lesson 1 > Why You Need Organic and High-Quality Links Search engines (especially Google) are constantly improving their algorithms in an effort to detect websites that have been utilizing black hat (against Google guidelines and spammy) tactics to gain links. Once detected, websites that have been identified…

by Giles Thomas

How to Promote Your Content

Shopify SEO Course ↗️ > Unit 5 > Lesson 6 > How to Promote Your Content Once your content is published – whether it is on your own website, another blog or publication, or on networks like YouTube, iTunes, etc. –  your next task is to promote your content so that it receives traffic, engagement,…

by Giles Thomas
Grow Your Store

Facebook & Instagram Ads Management

Get a landslide of targeted visitors & sales for your store with Facebook & Instagram ads.

How to Pitch Your Content Submission

Shopify SEO Course ↗️ > Unit 5 > Lesson 5 > How to Pitch Your Content Submission Once you have your topic idea or your content ready to go, you are ready to contact the blog owner or editor. There are a few extremely crucial things you need to do in this email that will…

by Giles Thomas

How to Find Content Submission Opportunities on Other Websites

Shopify SEO Course ↗️ > Unit 5 > Lesson 4 > How to Find Content Submission Opportunities on Other Websites If you’re at the stage where you want to start submitting content to other blogs and publications in your industry, you can find great opportunities using the following Google search combinations. Just replace keyword with your target…

by Giles Thomas

How to Decide Where to Publish Your Content

Shopify SEO Course ↗️ > Unit 5 > Lesson 3 > How to Decide Where to Publish Your Content One of the conflicts that arise when you are launching a content marketing strategy is whether to post a great topic idea on your website or to submit it to another blogs or publications in your…

by Giles Thomas

How to Create Great Content

Shopify SEO Course ↗️ > Unit 5 > Lesson 2 > How to Create Great Content Once you have a list of great ideas, your next job will be to create great content around those ideas.  But before you get started, you want to be sure that your content title is solid by running it through…

by Giles Thomas

How to Come Up with Great Content Ideas

Shopify SEO Course ↗️ > Unit 5 > Lesson 1 > How to Come Up with Great Content Ideas The first thing you will need to do to launch your content marketing strategy is come up with great content ideas. These ideas could ultimately become blog posts, infographics, podcasts, slideshows, ebooks, or videos. To get…

by Giles Thomas

Redirect Old Product and Collection Pages

Shopify SEO Course ↗️ > Unit 4 > Lesson 9 > Redirect Old Product and Collection Pages As you are optimizing your top pages, if you have an existing website, you may come across older products and collections that are no longer available on your website, but still receive traffic or appear in search results….

by Giles Thomas

Include Keyword Optimized Images

Shopify SEO Course ↗️ > Unit 4 > Lesson 8 > Include Keyword Optimized Images Images are an important part of an online retailer’s website. They serve multiple purposes. They show visitors to your website what your products look like. The more detail in many cases the better. They also show up next to your…

by Giles Thomas

Add Internal Links

Shopify SEO Course ↗️ > Unit 4 > Lesson 7 > Add Internal Links As mentioned in the module on website structure, internal links – links from one page on your website to another page on your website – can help search engines effectively crawl your website and index your pages for inclusion in search…

by Giles Thomas

Use Your Keywords in the Page Content

Shopify SEO Course ↗️ > Unit 4 > Lesson 6 > Use Your Keywords in the Page Content From here, you will want to make sure that the content on your page is optimized for your keywords as well. This means that any keywords you used in your page title should appear in the content…

by Giles Thomas

Add Keywords to Your URL

Shopify SEO Course ↗️ > Unit 4 > Lesson 5 > Add Keywords to Your URL Another way to optimize your page for keywords is to include them in the URL. If you have an existing URL already in place that you are changing to optimize it, Shopify will automatically create a redirect from the…

by Giles Thomas

Write a Conversion-Worthy Meta Description

Shopify SEO Course ↗️ > Unit 4 > Lesson 4 > Write a Conversion-Worthy Meta Description After your page title is your meta description. This 160 character section allows you to tell search engine users why they should click on your page when they come across it in search results.   Search engines typically, but…

by Giles Thomas

Craft a Strong SEO Title

Shopify SEO Course ↗️ > Unit 4 > Lesson 3 > Craft a Strong SEO Title Shopify allows you to customize the SEO title using the fields in the following section at the bottom of your page editor. When you click on the Edit website SEO link, you will see your SEO Title, Meta Description,…

by Giles Thomas

Create a Naming Convention

Shopify SEO Course ↗️ > Unit 4 > Lesson 2 > Create a Naming Convention To keep a consistent feel from one page to the next, and to make your job easier, create a naming convention so that each time you are ready to optimize a specific page, you have an easy template to follow….

by Giles Thomas

Prioritize Your Top Pages

Shopify SEO Course ↗️ > Unit 4 > Lesson 1 > Prioritize Your Top Pages Not sure where to start with optimizing an existing Shopify store for search? Your first task will be to prioritize your top pages. These will typically be your homepage, top collection pages, and top product pages.   How do you…

by Giles Thomas

Keyword Rank Tracking

Shopify SEO Course ↗️ > Unit 3 > Lesson 6 > Keyword Rank Tracking Last, but not least, you will want to have a free keyword rank checker tool to keep track of whether your website ranks in search results for specific keywords. To use it, simply enter the keyword(s) you are targeting along with your Shopify…

by Giles Thomas

Google Search Console

Shopify SEO Course ↗️ > Unit 3 > Lesson 5 > Google Search Console Another valuable tool for SEO is Google Search Console, also known as Google Webmaster Tools. This free tool from Google helps website owners track information such as the number of indexed pages on Google search, view information about the top pages and…

by Giles Thomas

Google Analytics

Shopify SEO Course ↗️ > Unit 3 > Lesson 4 > Google Analytics Google Analytics is a free website analytics software that tracks your website traffic and visitor’s behavior. When setup correctly, this software can help you determine how much traffic you get during a specific timeframe, whether your traffic is increasing or decreasing over time,…

by Giles Thomas

Essential Technical SEO Tools

Shopify SEO Course ↗️ > Unit 3 > Lesson 3 > Essential Technical SEO Tools Before you continue into your search optimization strategy, it’s important to have the right tools in place to start measuring your website’s health in search. The following free tools will help you do just that in a variety of ways….

by Giles Thomas

How to Structure Your Website for Search and Users

Shopify SEO Course ↗️ > Unit 3 > Lesson 2 > How to Structure Your Website for Search and Users Crawlers are programs used by search engines to discover and index pages from a website and, ultimately, serve relevant pages to search engine users. By making your website structure easy-to-follow, you make it easy for…

by Giles Thomas

How to Create a User-Friendly Experience

Shopify SEO Course ↗️ > Unit 3 > Lesson 1 > How to Create a User-Friendly Experience The first step to a SEO friendly Shopify store is to make sure the site is going to be user-friendly from the start. It doesn’t require you to know everything about user experience and design – you just…

by Giles Thomas

Keyword Research Tactic #5: Moz Keyword Explorer

Shopify SEO Course ↗️ > Unit 2 > Lesson 6 > Keyword Research Tactic #5: Moz Keyword Explorer Moz offers a keyword research tool called the Keyword Explorer. Although it only allows you to research a maximum of two keywords a day, it does provide a wealth of information at a glance.   In the results…

by Giles Thomas

Keyword Research Tactic #4: Google AdWords Keyword Planner

Shopify SEO Course ↗️ > Unit 2 > Lesson 5 > Keyword Research Tactic #4: Google AdWords Keyword Planner Google offers a powerful keyword research tool inside of Google AdWords called the Google AdWords Keyword Planner. If you’ve never used Google AdWords, you will need to create an account using your current Google account or a new…

by Giles Thomas

Keyword Research Tactic #3: Google Related Keywords

Shopify SEO Course ↗️ > Unit 2 > Lesson 4 > Keyword Research Tactic #3: Google Related Keywords Google offers a section of related keywords for search users who do not find the content they want. You can search for keywords related to your online store on Google and scroll down to the bottom of…

by Giles Thomas

Keyword Research Tactic #2: Google Suggest

Shopify SEO Course ↗️ > Unit 2 > Lesson 3 > Keyword Research Tactic #2: Google Suggest The next free keyword research tool you can use to research keywords is Google Suggest. It’s not an official tool, persay, but simply the box that you type your search terms into on google.com. When people start typing…

by Giles Thomas

Keyword Research Tactic #1: Look at Your Competitors

Shopify SEO Course ↗️ > Unit 2 > Lesson 2 > Keyword Research Tactic #1: Look at Your Competitors? One of the quickest way to get inspiration for your keyword research is to simply analyze your biggest competitors. If you can identify the major brands that sell products similar to yours, you can get inspiration…

by Giles Thomas

What Are Keywords?

Shopify SEO Course ↗️ > Unit 2 > Lesson 1 > What Are Keywords? So what are keywords? Keywords are typically one or more specific terms that people will search for when looking for products or services. For example, someone who wants to buy toys for their pets may search for pet toys, dog toys, cat toys, toys for…

by Giles Thomas

SEO Myths

Shopify SEO Course ↗️ > Unit 1 > Lesson 3 > SEO Myths Before we dive into the tactics of search engine optimization you need to know, let’s expunge common SEO myths you may have or will hear when learning about SEO. Myths that could take you off track for optimizing your website for search…

by Giles Thomas

SEO Terms

Shopify SEO Course ↗️ > Unit 1 > Lesson 2 > SEO Terms To get started, we’re going to share with you some of the top terms you will hear when reading about search engine optimization. SEO vs SEM Search engine optimization versus search engine marketing are often used interchangeably. But in reality, they do…

by Giles Thomas

Shopify SEO Course (Free 2024)

Shopify SEO Experts Get higher rankings and more traffic with official Shopify SEO experts. Click here to speak with us and get a qutoe. Thanks for taking the Shopify SEO Course. We’re excited to help you get higher rankings and more traffic and sales for your Shopify store! Now that you’re part of the community…

by Giles Thomas

What is Shopify SEO?

Shopify SEO Course ↗️ > Unit 1 > Lesson 1 > What is Shopify SEO? SEO stands for search engine optimization. It encompasses different tactics that you can use to help your website receive higher visibility in search results and thus, higher traffic from search engine users. For example, let’s say that you have a…

by Giles Thomas

15 Best Shopify Marketing Channels For Growth

I thought long and hard about the perfect intro. If you’re reading this, you most likely fall under a category. The first is an eCommerce store owner who has used some marketing strategies on this list. They may have worked for you – hence you’re looking to diversify with other channels, or they didn’t so…

Custom Shopify Theme vs Template [With Costs]

Planning and managing a Shopify theme design and development project can be challenging even for the most experienced ecommerce entrepreneurs and teams. So if you’re creating your first store, redesigning your Shopify theme or replatforming to Shopify, this guide will help you check all the boxes and find success in your Shopify theme project. We’ll…

by Giles Thomas

Shopify SLL Free Install & Activation

Shopify’s announcement in 2016 that the site was to roll out free SLL certificates for all of the online stores using its proprietary platform (that numbered more than 800,000 sites as of 2018) was met with universal acclaim. Indeed, Shopify added that merchants who subscribed to the Shopify Plus platform would get the added benefit…

by Giles Thomas

[9] Best Free Shopify Themes (Inc Premium Pricing, Free & Dropshipping)

Shopify is undeniably one of the best e-commerce platforms in the market. Apart from the user-friendly interface and apps that make it easy to implement functionalities, Shopify also features hundreds of themes that can give your development a running start. However, not all e-commerce themes are built the same. While it’s true that most of…

by Giles Thomas

[Shopify Plus Pricing Plans] 2023, Contract Length, Apps, SLA , Multisite & More

What is the cost of Shopify Plus? If you’re a Shopify business bringing in $1-2M in revenue annually, you may begin to require additional support, customization, and functionality features to meet the increasingly complex needs of your growing business. At this point, perhaps you’ve considered upgrading from a regular Shopify plan to Shopify Plus, Shopify’s enterprise…

by Giles Thomas

Best attribution model for ecommerce using Google Analytics

How to Perform An Attribution Analysis Using Google Analytics Selling products or services online has many similarities to in-person sales. But it can be argued that determining exactly how a conversion occurred, or conversion attribution, isn’t one of them. Think of it this way. If you own a store, and a customer comes in and…

by Giles Thomas

Best Shopify Welcome Email Examples

Do you usually pay attention to the letters you receive from companies upon registering for their services? These are welcome emails – the most important email the customer will get. The purpose of these letters is to get the customer to be excited about using the company’s services and to make a positive first impression of…

by Giles Thomas

Combining Shopify and Google Tag Manager to Boost Your Store Success

Shopify is one of the most popular and powerful ecommerce shopping cart and ecommerce solutions, and it can integrate with one of the most influential website data tools available to online businesses: Google Tag Manager. You’ve likely heard of both and seen some people struggle to combine the two and create a powerhouse ecommerce platform….

by Giles Thomas

How to Create a Killer Instagram Profile For Ecommerce

So you have realized the benefits of using Instagram to promote your brand, draw in new customers and engage with existing customers. You know why being on Instagram is a good thing (more than 500 million Instagram accounts worldwide are active every day, and 80% of accounts follow a business on Instagram), but do you…

by Giles Thomas

8 Great Examples Of Ecommerce Facebook Ads

We’ve all done it — clicked on a Facebook ad or video, barely aware of what we are doing. It seems we are all drawn in by Facebook content as we scroll through our newsfeeds at night. Before we know it, we’re fully immersed in a video, getting worked up over a cause with like-minded…

by Giles Thomas

10 Powerful Shopify SEO Tips [That Work Fast]

Are you looking to set up a new ecommerce store or improve the SEO of an existing store on Shopify?

It’s important not only to use the right ecommerce platform but to optimise it for search. The bottom line is that before you can take people on an amazing shopping experience, they need to be able to find your store and discover what you’re selling.

by Giles Thomas

7 Ways To Instantly Increase Your Ecommerce Traffic & Sales

As an ecommerce marketer or entrepreneur you are always looking for new ways to drive traffic and sales to your store. Some sales channels prove profitable and others don’t, the truth is you’ve got to test and refine your marketing strategy to learn which channels are best for your brand. With this in mind we’ve…

by Giles Thomas