Category: Ecommerce Analytics

Best attribution model for ecommerce using Google Analytics

How to Perform An Attribution Analysis Using Google Analytics Selling products or services online has many similarities to in-person sales. But it can be argued that determining exactly how a conversion occurred, or conversion attribution, isn’t one of them. Think of it this way. If you own a store, and a customer comes in and…

Combining Shopify and Google Tag Manager to Boost Your Store Success

Shopify is one of the most popular and powerful ecommerce shopping cart and ecommerce solutions, and it can integrate with one of the most influential website data tools available to online businesses: Google Tag Manager. You’ve likely heard of both and seen some people struggle to combine the two and create a powerhouse ecommerce platform….