Category: Google Ads

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Ecommerce PPC: Best Practices for 2019

When it comes to PPC, 2018 was definitely the year of radical changes. Google AdWords is now Google Ads. And, with the new name, numerous new features have been introduced. Amazon has become Google’s major rival, as businesses are shifting up to 60% of their PPC budgets to it. There is also Bing that has increased…