Use Your Keywords in the Page Content
Shopify SEO Course ↗️ > Unit 4 > Lesson 6 > Use Your Keywords in the Page Content
From here, you will want to make sure that the content on your page is optimized for your keywords as well. This means that any keywords you used in your page title should appear in the content on the page as early as possible. Since you have already written your meta description, you can use it to expand upon on the page itself.
Format Your Text with Headers and Bolding
For longer pieces of content, you may want to break your page up with header tags. If you wanted, for example, to add some basic information about a particular collections of items, you could do so by creating a header that included one of your keywords. To add header tags to it, change the formatting by highlighting the text and selecting the Heading 2 or Heading 3 tag, depending on the hierarchy of your heading.
The result will be this.
It’s important to note that the Heading 1 tag (H1) should only be used once on the page for the page title, or in the above example, Shop for Skinny Jeans for Women Online. You can then have multiple Heading 2 (H2) and Heading 3 (H3) tags to break up your content. In the above example, About the Fit of Our Skinny Jeans is the Heading 2.
In addition to adding heading tags to text that breaks up sections of your page’s content, you can also use additional formatting elements like bold and italics to further emphasize important keywords on your page. Note that you should use these sparingly and mostly to help emphasize important text for visitors to your page as opposed to search engines.