Keyword Research Tactic #5: Moz Keyword Explorer

by Giles ThomasLast updated on January 12, 2024

Shopify SEO Course ↗️ > Unit 2 > Lesson 6 > Keyword Research Tactic #5: Moz Keyword Explorer

Moz offers a keyword research tool called the Keyword Explorer. Although it only allows you to research a maximum of two keywords a day, it does provide a wealth of information at a glance.



In the results for your query, you can click on the Keyword Suggestions link to get a list of keywords related to the keyword you enter as well as estimated monthly search volume. These suggestions can be downloaded as a spreadsheet using the Export CSV link at the top right of your results.




You can also click on the SERP Analysis link to learn more about the websites that appear on the first page of search results for that keyword. This will show you the Domain and Page Authority for each of those pages to help you determine how easily you would be able to beat the organic search competition for the keyword.




If you would like to research more keywords using this tool, you can sign up for the free 30 day trial of Moz Pro tools and get access to this and other SEO tools. If you haven’t cancelled your subscription by the end of the 30 days, you will be charged $149 per month to continue using these tools.


Organizing Your Keywords List


Once you have a finalized list of keywords, with or without additional data from Google AdWords Keyword Planner, it is time to organize your keywords. Assuming you have combined your keywords into a spreadsheet, you can show or hide the columns based on the data you want to look at as well as add additional columns to classify the intent of the keywords (commercial or informational) and where you plan to use them on your website.




In addition to organizing your keywords, you can include an additional column that allows you to add content topics that relate to your keywords. Even if the majority of your keywords fall into the commercial intent grouping, they can also be used to help you create great content that drives people from your blog to your product pages.


Depending on your marketing strategy, you can even use your keyword list to help you research things like the best tags to use on social networks like Instagram. The Instagram search box is particular useful in determining the number of people who use a particular hashtag. The goal would be to find the tags that are used often in hopes that Instagram users will tap on the tag and find your Instagram post in the list.




Add that number to your keyword list as an additional way to gauge the popularity of a keyword and for future reference if you plan to have an active social media campaign to promote your products and content.