Write a Conversion-Worthy Meta Description
Shopify SEO Course ↗️ > Unit 4 > Lesson 4 > Write a Conversion-Worthy Meta Description
After your page title is your meta description. This 160 character section allows you to tell search engine users why they should click on your page when they come across it in search results.
Search engines typically, but not always, use this description for your page in search results. Also, when your page is shared on social media, this description is sometimes used as the link description. Hence, you want to write a good description that includes your keywords. The description won’t increase your rankings in search results for those keywords, but they will be bolded so search engine users can quickly see how relevant your page is to their search term.