The confirmation that Instagram was the place to invest for ecommerce business came in the form of their announcement that they are creating a 50 person team in New York just to focus on ecommerce features for the app.
If there was ever a time to double down on social, it’s now and it’s Instagram.
The best way to grow traffic and sales from Instagram is to grow your account.
You can read my detailed blog post on Instagram marketing strategy here.
The short version is:
Post regular content, 3 images a day, daily stories and weekly live content
Comment and like on competitors highly engaged followers
Follow and unfollow competitors highly engaged followers
Leverage influencer marketing to hack growth from other paid account promotion, shoutcart.com is a great tools for this!
How To Increase Ecommerce Sales With Facebook & Instagram Ads
When it comes to getting more traffic and sales for your ecommerce store. Facebook ads platform is a great way to go.
With lower cost per clicks than their competitors Google search and display ads for most industries, Facebook ads can bring a landslide of cheap leads and sales to your site.
Here are my top tips for getting the most from your Facebook ads.
Use acquisition campaigns to drive cheap traffic to content and collection pages, cookie these visitors for remarketing
Use dynamic product ads to retarget visitors who visit product pages, add products to cart and don’t check out.
Use carousel ads to show different products from top selling collections.
Use emojis and video content to capture attention in the Facebook timeline feed.
A/B test different ad placement for better ROI on campaign spends.
Finally, if you’re not experienced at Facebook and Instagram advertising, hire an expert! You’re likely to make more money than you spend and save on lost revenues from running under optimized campaigns.