7-ways-to-instantly-increase-your-e-commerce-traffic-sales

7 Ways To Instantly Increase Your Ecommerce Traffic & Sales

Last updated June 8, 2017

As an ecommerce marketer or entrepreneur you are always looking for new ways to drive traffic and sales to your store.

Some sales channels prove profitable and others don’t, the truth is you’ve got to test and refine your marketing strategy to learn which channels are best for your brand.

With this in mind we’ve put together a solid list of 7 ways to increase your ecommerce traffic and sales.

1. Increase ecommerce traffic with Instagram

shopify instagram marketing experts

Boasting nearly 800 million active monthly users Instagram is quickly turning into an ecommerce juggernaut.

70% of brands are expected to be on Instagram by the end of 2017.

The confirmation that Instagram was the place to invest for ecommerce business came in the form of their announcement that they are creating a 50 person team in New York just to focus on ecommerce features for the app.

If there was ever a time to double down on social, it’s now and it’s Instagram.

The best way to grow traffic and sales from Instagram is to grow your account.

You can read my detailed blog post on Instagram marketing strategy here.

The short version is:

  1. Post regular content, 3 images a day, daily stories and weekly live content
  2. Comment and like on competitors highly engaged followers
  3. Follow and unfollow competitors highly engaged followers
  4. Leverage influencer marketing to hack growth from other paid account promotion, shoutcart.com is a great tools for this!

Learn about all the Instagram marketing tools here.

If you don’t have time to run your Instagram account get a Shopify expert to do it for you.

Check out our fully managed Instagram marketing service from just $349/month.


2. How To Increase Ecommerce Sales With Facebook & Instagram Ads

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When it comes to getting more traffic and sales for your ecommerce store. Facebook ads platform is a great way to go.

With lower cost per clicks than their competitors Google search and display ads for most industries, Facebook ads can bring a landslide of cheap leads and sales to your site.

Here are my top tips for getting the most from your Facebook ads.

  1. Use acquisition campaigns to drive cheap traffic to content and collection pages, cookie these visitors for remarketing
  2. Use dynamic product ads to retarget visitors who visit product pages, add products to cart and don’t check out.
  3. Use carousel ads to show different products from top selling collections.
  4. Use emojis and video content to capture attention in the Facebook timeline feed.
  5. A/B test different ad placement for better ROI on campaign spends.

Finally, if you’re not experienced at Facebook and Instagram advertising, hire an expert! You’re likely to make more money than you spend and save on lost revenues from running under optimized campaigns.

Check out our fully managed Facebook & Instagram ads service from just $349/month.


3. Ways To Increase Ecommerce Sales With Conversion Rate Optimization

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If you’re a more mature brand and get at least 600 transactions a month, then conversion rate optimization might be the answer to your growth problems.

By collecting and analysing qualitative and quantitative data, you can learn why people are leaving your site without buying.

With insights from UX research, analytics and qualitative data (like surveys and interviews) you can inform design changes to A/B test on your store.

shopify plus example store haute hijab whole design studios

For example we ran an A/B test on our clients Shopify store, Haute Hijab.

The hypothesis for this A/B test was to create a more in-depth homepage for new visitors and to increase new visitor revenue.

Our variation achieved a 14% increase in revenue.

And a 94.96% increase in revenue per visitor for new visitors (98% Confidence).

If you need help with A/B testing or CRO check out our two plans starting from $1999/month.


4. Increase Traffic To Your Ecommerce Store With SEO

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When it comes to SEO the most important thing is backlinks.

The backlinks you have give your domain a score out of 100 called your Domain Rank.

The domain rank determines where you come in Google search results for specific keywords and how much organic traffic you get to your site.

But to get backlinks and rank highly in Google you need to cover more than just backlink building.

Read more about my top Shopify SEO Tips here.

And..if you need help with SEO, check out our fully managed Shopify SEO services starting from $1499/month.


5. Get More Ecommerce Traffic From PPC

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Ok so you’ve upped your Instagram game, driven traffic from Facebook ads, optimized your sales with CRO and increase organic traffic with SEO.

Next up you want to get even more of those search engine clicks with SEM. Search engine marketing is a great way to drive additional traffic from Google search queries to your site.

The three types of campaign you can run with Google Ads is search, display and shopping.

You need to test which ones work for your brand and optimize your ad campaigns too.

I also advise running web retargeting ads alongside these types of paid traffic funnels using tools like Criteo or Adroll.

Check out our fully managed PPC and SEM services start from $399/month.


6. Get More Sales From Your Ecommerce Leads & Customers With Email Marketing

email marketing services

The key to a healthy business is repeat business.

And the best way to drive repeat buyers for ecommerce is email marketing.

Here are the all the different email campaigns you should be sending to maximize revenue from your leads and customers and increase customer lifetime value.

  • Abandoned Cart – 3 email funnel
  • Browse Abandonment – 2 email funnel
  • Welcome Flow (Usually a coupon code email, followed by a few intro emails) 5 email funnel
  • Win-back (no purchase over X days) – 3 email funnel
  • Recommended products – 1 email funnel
  • Product Review Requests – 2 email funnel
  • Frequent buyers/VIP – 1 email funnel

You should also brand your Shopify transactional emails and A/B test subject lines and content regularly.

Check out our fully managed Shopify email marketing services from $399/month.


7. Increase Your Ecommerce Traffic & Sales With Competitions & Giveaways

The final traffic and sales source we’ll look at today are competitions.

Competitions are a great way to position a guest post and bring new leads to the business.

We recommend to use tools like Gleam.io that allow you add vitality to your competitions and giveaways.

Allowing you to give contestants additional entries into the competition when they share it on their social channels.

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That concludes the 7 best ways to increase ecommerce traffic and sales.

Let me know in the comments which channels you’ve tried and which ones work for your business..

giles thomas

Author:

Giles Thomas is the founder of AcquireConvert, the conversion rate optimization blog that teaches ecommerce stores how to increase conversion rates and profits. He is the Founder of Berlin based ecommerce growth agency Whole Design Studios, a head mentor at the Google Launchpad Accelerator and a member of the Google Experts program.

Comments

49 Responses or Pingbacks

  1. […] The days of easy profit simply by having an online shop are long gone. In order to compete in the rapidly evolving marketplace, you simply can’t afford to ignore some things. These 7 ways to boost your e-commerce success are a good place to start.  […]

  2. […] which can certainly prove to be helpful when it comes to customizing the search page for the increase in Ecommerce sales. […]

  3. Very nice post Giles. I’m also looking for more visitors for my Website. Will try your tips and tricks. Thanks

  4. Hello, really awesome informations.

    So, thought about asking something. I am using shopify for my store. And using a theme from theme forest.

    While searching for store speed hacks, I found by combining multiple CSS or js files to less number i can increase my store speed. So. I did it myself with a original backup.

    So this is what happened when I completed the combination, I decreased 28 page requests and increased the speed.

    In doing so, I broke something. Now I got no mobile friendly store. When i asked the theme developer, he asked me to restore the original.

    But here it is the story of speed vs mobile optimized. Am not a coder. Can’t hire anyone. So, what should I do!? Compromise speed or compromise mobile optimization.

    If you can help I it will be great.

    Thank you.

  5. There are different ways you can increase your e-commerce sales and traffic like you have to post your e-commerce details in social media sites so that different customer can view that, provide discounts, offers, coupons on the products, use new technology and tools for the e-commerce.

  6. Wizme says:

    Free shipping is great. It can drive sales and give a company a huge competitive advantage.

  7. Erika says:

    Thanks for nice information, love your article.

  8. Ben says:

    Nice Post! Online Reviews helped me a LOT to build trust and boost Sales. I used the Trustbadge reviews widget on my online shop https://www.litespot.co.uk/ to collect and show customer reviews. It’s fairly easy to use. They have many integrations in different shop systems. And it comes with 7 languages and is mobile-optimized. There’s a freemium version available at at http://www.trustbadge.com so you can try yourself if it helps 🙂

  9. To increase sales and conversions on e-Commerce I also use video demonstrations of products, customer service chat, mobile marketing campaigns gradually increased over Christmas and Valentine.

  10. Prat says:

    Hi Giles

    I am planning to convert my blog to a webstore to sell ebooks and audio books.

    description of these are as important and as price.

    i am targeting traffic from US, canada and other europian countries, but for some reason i am getting only indian and asian traffic, is it necessary to make my store multilingual with dynamic currency conversion with geo location ?

    Thank you

  11. mrx products says:

    Thanks for the excellent post. I have been handling an ecommerce shop and I have been watching sales drops on my shop since I have turned off the credit card checkout option.
    We only allow Paypal payments, also I can see number of abandonded checkouts each day.
    Could you give us few tips specifically for our shop?

  12. I am following your Blog tips and every time i get great tips. I will try to follow your advice and hope it will work. Visit here : http://www.cellocoolers.com/products/

  13. Helpful Tips!! I will try this tips for increase my eCommerce sales.

  14. Andrea Renzi says:

    Great Post,
    but what do you think about the opportunity to involve your propsects inside the phisical space where they use to move literally during their shopping?

    I am studing customer’s behaviors and psychology and all the best practice we know today will have to face a new “format” for e-commerce, allowing people move inside the stores from their phones, Pc or VR Glasses (that’s what we are working on at the moment and it already works).

    What is your opionion about this in relation to the article and how to deal with both to have a right mix? Thanks in advance for your reply,

    Andrea Renzi

  15. Anila Jain says:

    I am completely agree with all of your points and yes its so true that the website need to be good enough to convert the visitors to customers. In most of the online businesses I have seen people always prefer to see less option during their buy!

  16. Nestor Paul says:

    Great post and very heloful Giles. I’m also looking more options on how to increase more visitors for my blog. Will try your tips and tricks. Thanks

  17. Nice info and just in time as we’re getting ready to launch a new blog and will need to use some of these tactics. Thanks!

  18. Ravi S says:

    very help ful tips thanks for sharing

  19. Honey says:

    Effective way! I have got instant result employ your tips. Thanks for this stunning post.

  20. Keith says:

    It is really nice to provide such information and Tips. I Will definitely apply all the tips on my Online Shopping website.

  21. shem says:

    Very good. Great ideas. I really appreciate your content.

  22. Great article! 6 Things You Need to Increase Your Sales Instantly.

    1. Profit from your uniqueness
    2. Discount offers and extra perks
    3. Digital marketing and Social Media
    4. Website development
    5. Research about the complementary products as well
    6. Work on the feedback

    Only manufacturing good quality products is not enough. You also need to promote your product or business. And inform the customers about it encouraging them to try it out.

  23. Rahul says:

    Nice tips, this is going to help me with my new small scale ecom store which I am starting with FB and Whatsapp. I am also going to start couple of CPA campaigns and see the results to scale up. Thanks for sharing.

  24. Thanks for informative post! I’ve just started using pinterest for my website.
    I’ll also be implementing free shipping at a certain threshold because I’ve heard it increases sales exponentially.

  25. Rasin Bekkevold says:

    Thank you for sharing this article. It was indeed very helpful.

  26. This is really an excellent post. This is so much informative & helpful. Thank you so much for your great post.

  27. jeromebruner says:

    This is nice post for improving blogs and having great way to improve marketing and getting traffic from SE. Thanks a lot for it.

  28. Alena Sham says:

    My conversion rate was increase by 300% after I put one video on my site. But if you just make a boring slide show video wouldn’t increase your conversion rate, I was use totokam video maker and it work greats than other video maker.

  29. Excellent post. All the best.

  30. Monica says:

    Hi there, I read your blogs on a regular basis. Your humoristic style

  31. prix says:

    Awesome post. so helpful. Thank you very much for sharing.

  32. livya says:

    very help full tips thanks for sharing

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