Conversion rate optimization services

Increase your Shopify conversion rates and profits


⚡  Best Shopify conversion rate optimization agency

Using correct targeting and testing methods can boost conversion rates up to 300%

What is CRO? CRO stands for conversion rate optimization, this is the process of optimizing your profits through analytics and user feedback. Simply put it is about understanding why your website visitors aren’t buying and fixing it.

Get a ConversionXL Certified CRO Expert from only $1999 per month

Conversion Rate Optimization Service

We use UX research, A/B testing and analytics to improve your conversion rates monthly. Learn more about our 8-step CRO process below.

1. Business Objectives

We understand what your business looks like now and where you want to be in 3 months from now.

2. Data Creation & Collection

We collect data from a number of different sources including qualitative and quantitative data. We create missing data.

3. Data Analysis

We analyse the data and look for patterns between data sources. The data collected informs ideas for website changes to A/B test.

4. Hypothesis Creation

We develop hypotheses for A/B tests and prioritize them based on their cost, time and difficulty to implement.

5. Design

For grow plans we create wireframes and finally UI designs, you get 5 hours design time per test included.

6. Development

For grow plans we code the test variation into your theme, you get 5 hours development time per test included.

7. A/B Testing

We plan and implement the test and software. We run the test until statistical significance is reached.

8. Learning & Improving

We gain new learning from the test and develop or iterate on value proposition. We then move back to step 2.

Your 3-Month Service Plan

CRO is a 3-month minimum engagement. Within the first quarter we run 2 A/B tests.

Month 1

Week 1: Google Analytics Audit
Week 2: Data Collection
Week 3: Data Analysis
Week 4: Conversion Report & Roadmap

Month 2

Build A/B Test #1
Quality Assurance A/B Test #1
Run A/B Test #1
Reporting A/B Test #1

Month 3

Build A/B Test #2
Quality Assurance A/B Test #2
Run A/B Test #2
Reporting A/B Test #2

Data we collect and analyse to improve your conversions

Here is a list of the types of data we may collect and analyse from your business and ecommerce store.


  • Customer development interviews (this is an add-on service, learn more here)
  • Surveys
  • Polls
  • Heuristic analysis
  • User testing
  • Usability Evaluation
  • SEO analysis (on-page & keyword search intent)
  • Live chat
  • Customer service data


  • Analytics health checks & audits
  • Funnels & goal flows
  • Audience insights (segmentation/personalization research)
  • Mouse tracking data
  • Browser & device testing
  • Ring model
  • Content reports
  • Site search

How It Works

Sign Up

Choose between CRO lite or CRO grow plan, then sign up. Complete your account details, choose additional add-on services such as customer development interviews then receive our detailed kick-off email same day.

Report & Roadmap

In the first month, we get started collecting and analysing qual and quant data to inform your CRO report and A/B testing roadmap. Example report and test prioritization list.

Launch A/B Test

In month 2 we implement and launch your first A/B test and start improving your conversion rates. We then report on findings and iterate on your customer personas and value proposition.

What is the difference between CRO lite & CRO grow plan?

Who takes care of the design & development changes for A/B tests? With our CRO lite plan you take care of the design and development changes needed for tests. We implement the testing tool and undertake QA on test implementation. For CRO grow, you get an additional 10 hours of design and development time per test to implement changes. If the changes require more time we will quote separately for this, you can choose to do these changes in-house or with another company or we can work on your next highest priority test with lower implementation costs.

What software fees are there additional to your fees?

You need an A/B testing tool, we recommend Google Optimize as it is much cheaper than equivalent paid tools. We have free trials for UX & live chat tools you can benefit from worth around $300 USD for a 90 trial.

How long until the first test is launched?

The first test is launched in month 2 of the service.

Who do I work with?

You get access to an expert CRO and with our grow plan, design and development experts too. For more details on the exact scope and deliverables of the service see the plans and pricing section below.

Benefits of working with Whole.

Everything Managed For You

Your expert will perform all the tasks needed to manage a successful CRO program. From data collection, analysis, test planning, test implementation and quality assurance. That way you can focus on your business.

Weekly Updates & Monthly Reports

Forget about all those hours wasted in Google Analytics. We’ll track and report on all your key business metrics and send you weekly updates and monthly reports.

Transparent Pricing

Starting from just $1999 USD per month you get access to your personal account manager, no hourly rates, no 12-month contracts and no hidden fees.

Shopify CRO Case Studies

What is a good ecommerce conversion rate?
How long will it take to be profitable?

The truth is there is no real rule of thumb. It depends on location, industry, traffic source and quality just to begin with. Every business is different. We shoot to improve your conversion rate 10% month over month, compounding. So if you are sitting at 2% right now, after a 3 months engagement we want to get you to 2.5% to 3%.

About Whole Design Studios

Founded in 2012 Whole Design Studios is a Shopify design & marketing agency. Focused on growing ecommerce businesses. We work with 100+ brands monthly. Our team of 35+ designers & marketers are experts in Shopify growth.

  • Productized services
  • Monthly cancel anytime, transparent pricing
  • Scalable plan tiers to grow with you
  • No hidden fees or hourly rates
  • Modern tooling and robust standard operating procedures
Your global agency

We are a fully remote business founded in London, UK. We work with brands from the US, Australia, UK, EU and more. Our team works from 10+ countries across the world and originates from the US, UK & EU.

ROI is at the route of the decisions and advice we present

As an ecommerce business owner or marketer. You have to choose which sales channels or processes to invest in and at which time. If you are unsure which sales channel to focus on for your business talk with our CEO Giles to get a personalized recommendation and free consultation for your store.

Choose A 3-Month CRO Plan That Fits Your Ecommerce Business

Get started today and your personal CRO expert will email you for a kick-off call, we’ll then get started improving your conversion rates the very next day.

Lite Plan

$1999 / month

Grow Plan

$2999 / month

Google Analytics audit & set-up Yes
Data collection Yes
Data analysis Yes
Conversion report & A/B test roadmap Yes
A/B test planning & wireframes Yes
A/B test tool implementation & QA Yes
A/B test reporting Yes
10 Hours design & development time per test No
30-Minute video calls Yes
Email support Yes
Google Analytics audit & set-up Yes
Data collection Yes
Data analysis Yes
Conversion report & A/B test roadmap Yes
A/B test planning & wireframes Yes
A/B test tool implementation & QA Yes
A/B test reporting Yes
10 Hours design & development time per test Yes
30-Minute video calls Yes
Email support Yes

Add-on Service: Customer Development Interviews

If you want to take your CRO to the next level. We can recruit and conduct customer development interviews to inform your CRO report and A/B testing roadmap. Learn more here.

More questions?

Want to sign up to multiple monthly services or simply to chat first? Email us at [email protected] and we’ll get back to you within 24 hours.

Send us a message

  • Where are your CROs located?

    In the United States.

  • What time zone are you in?

    We’re a remote business so time zones differ, our CRO team in the US and design & development team in the EU.

  • What software fees are there?

    You need to pay for a CRO tool, we recommend Google Optimize as it is much cheaper or free compared to paid tools.

  • Do you offer design & development services?

    Yes, we can design and code your ecommerce changes to test, choose the grow plan.

  • Can we do in-house design & development?

    Yes, we can optimize the website while you execute the changes.

  • Do I have to pay for design and development on top of the monthly retainer costs?

    If you want 10 hours of design and development time included please choose the grow plan.

  • Typically will 10 hours design and development time cover all the suggestions?

    Yes, however, we will quote additional hours before commencing work. We can also focus on cheaper tests in terms of implementation costs where needed.

  • How long will it take to get results?

    With typical campaigns, you can expect to see results in the first 3 months.

  • Do you offer guarantees?

    We cannot offer guarantees, the same as any other respectable agency. If we could we’d all be sipping mai tai’s together.

  • Do I have to use a credit card?

    No, you can also pay via a bank transfer.

  • What happens when I upgrade or downgrade?

    If you want to change your service plan tier, you can pay the difference between your current tier and the upgraded tier price and start the same day. Or you can wait until the next month starts, then upgrade at this time. If you want to downgrade you have to wait until the end of the current month, we do not offer pro-rata refunds on downgrades.

  • What tools do you use?

    We primarily use Google Analytics, Hotjar, Olark & Google Optimize.

  • Do you pay for the software?

    No, but we do offer extended free trials with selected software partners worth $300 USD.

  • Do we have to sign up for 3 months?

    Yes, our minimum commitment for the CRO service is 3 months.

  • How much is unlimited design and development?

    We don’t offer such a service.

  • Can you give me an estimate ROI?

    Our CRO service aims to improve your conversion rate by 10% monthly, compounding. So if you are sitting at 2% right now, after a 3 months engagement we want to get you to 2.5% to 3%.

  • Can I speak with someone before I purchase?

    If you have any questions about our services, want to make sure you purchase the right one or need help finding one that would be best for you, we can certainly help!

  • Can I speak to any of your past clients?

    Yes, we offer referrals introductions to brands on grow plan tiers or above.

  • Do you do all the work?

    Yes, this is a fully managed service. We simply need account access and sign off on work.

  • Do you outsource any work?

    No, we never outsource and have intensive training and standard operating procedures.

  • What should my budget be?

    Typical ecommerce businesses spend 10-15% of monthly gross revenue back into marketing.

  • How do you charge?

    Our fees are based on a monthly retainer. See pricing tables above.