What is Shopify SEO?

by Giles ThomasLast updated on January 12, 2024

Shopify SEO Course ↗️ > Unit 1 > Lesson 1 > What is Shopify SEO?


SEO stands for search engine optimization. It encompasses different tactics that you can use to help your website receive higher visibility in search results and thus, higher traffic from search engine users.

For example, let’s say that you have a website for selling fine art. When you optimize that website for the different types of fine art you sell – oil paintings, watercolor paintings, sketches, and photography – your goal would be to ensure that people who went to Google to find a fine art photography print would end up on your website, looking at the photography prints you have to offer.

In this course, we’re going to teach you everything you need to know about search engine optimization so that you can help search engine users find your website faster in search results.