Prioritize Your Top Pages

by Giles ThomasLast updated on January 15, 2024

Shopify SEO Course ↗️ > Unit 4 > Lesson 1 > Prioritize Your Top Pages

Not sure where to start with optimizing an existing Shopify store for search? Your first task will be to prioritize your top pages. These will typically be your homepage, top collection pages, and top product pages.


How do you identify your top collections and products? These should be the collections and products most likely to convert visitors into customers. Or the collections and products that offer the most profit for your business.


If you don’t have any sales data to figure out which collections and products are your top ones, you can use analytics from social media, such as a product that received a lot of likes when you shared it on Instagram, Pinterest, or Facebook. Or alternatively, a product that has been shared a lot on social media sites.


Alternatively, you can start with your keyword research list and optimize the collection and product pages that match keywords with a higher search volume. That way, you optimize the pages that are likely to get the most search traffic.




In the above keyword research spreadsheet, it would be best to optimize pages that target the keywords with an estimated 10K – 100K searches per month, and then move on to keywords that only have an estimated 1K – 10K searches per month. While these ranges are not accurate counts, they do show that one set of keywords are searched more often than others.


Also note that you may not want or need to optimize every page on your website. For example, you wouldn’t optimize the pages within your shopping cart as those do not need to be discovered by search engines – they only need to be accessed by visitors already on your website ready to make a purchase.