Shopify SEO Optimization Guidelines That Work Fast

Last updated October 16, 2017

If you’re looking to get traffic and sales from Google, you’re in the right place.

In this article we’ll show you Shopify SEO optimization guidelines. This guide to Shopify on page SEO will boost your rankings and traffic fast.

Nowadays, it is not enough to reach the first page as you need to rank #1. In the year 2011, it has been reported by Search Engine Watch that a research study by Opify has exposed that websites, which are ranked on the top position are getting an average click-through rate of 36.4%, whereas websites that got the second position had a CTR of 12.5% and the third number had a CTR of 9.5%.

Therefore, it is important that SEO needs to be a significant part of your marketing effort. To get long-term success for your Shopify store, you need to stay on top of the best practices of SEO.

Let’s Have a Look at the Shopify SEO optimization guidelines:

1. Keyword Research

Today, Keyword research is an initial step of on-page SEO. If you want to rank high in the search results, it is essential for you to know what your potential customers are looking forward and then develop your website so that you can include those keywords.

For your high-end Shopify store, keyword research plays a very important role as it influences how you develop your website architecture and URLs. Therefore, you need to consider this step seriously.

The very first step of keyword research is to make a complete list of keywords. While making a list, you need to begin looking at the category and product pages. You should consider it as a landing page for your visitors because the main traffic and conversions will come through these pages.

After that, you need to ask yourself that what are the search terms that you should use to find your products in those categories. You should not stick to the basic one-word searches and think of long-tail keywords with three to four words so that you get surety you are targeting in market searchers.

Once, you make a list of keywords, you need to expand it. On the web, you can find a lot of keyword research tools that can help you to make a list of keywords by adding every single letter to your keyword and scraping Google’s suggested keywords. Now, it will be helpful for your search keywords, which are more precise than what your potential customers are looking for.

Apart from this, there are some of the other tools that will help you to find essential keywords from the sources.

  • Bing Webmaster Tool: When it comes to talking the Bing Webmaster Tool’s Keyword Research feature, it almost works in the same manner as Google’s Keyword Planner. Once, you enter a keyword, choose one region and languages, Bing is one such tool that will help you to generate a complete list of keywords. Under Reports and Data that you can find in the Search Keywords section, you can find which keywords are being used to bring traffic to your website. You can check out how you are going to perform for your target keywords. The report from this high-end tool also comprises clicks, through rate, impressions, average position in a Bing.
  • Google Search Console: Now, you can easily get your Search Analytics report in Google Search Console under Search Traffic. This tool allows you to search which keywords brought the highest traffic to your website in the last 90 days and includes impressions, clicks, average search position, CTR and more. To know the performance of your branded keywords, you can filter by the query, which comprises specific words like a product or a category. You can relate with dates to measure weekly or monthly progress and spot trends.

2. Title Tags & Meta Description

When it comes to Title Tags, they are a bit of HTML that mainly used by different browsers in tab titles and bookmark descriptions by social media websites at the time of displaying links posted by users and search engines when showing search snippets. Title tags are highly essential elements of on-page SEO that comprise your page’s most important keywords.

Search engines like Google and Yahoo heavenly depend on title tags to tell them what the content is all about. Apart from this, Meta descriptions are also playing an important role in your SEO; however, Google doesn’t rely on them much anymore. However, it doesn’t mean that it is not important for your SEO. Today, signal search engines are depended on CTR and meta descriptions are important in maximizing clicks.

When creating search snippets, the page title and link and description, which appear in search results, search engines make use of meta descriptions. However, keywords that are mainly used in snippets are appeared in bold, drawing the user’s’ eye. You should try to include your major keywords here.

3. Site Structure

Do you know that the structural elements of your website and the way pages’ link to each other affect SEO? Today, search engines go through a link structure to search and index pages. In case if your website is structured well, all the pages and subpages will be easily found by search engine crawlers.

It is important to have a clear website structure not only for SEO but most of all regarding good user experience. The main aim is to develop an online store, where clients can easily search products and information that they came for.

4. Internal Linking

Talking about internal linking, it enables you to establish your own anchor text that can help you with ranking for your top keywords. Internal links point to other pages of your website and it is an important part of on-page SEO.

It will help search engine algorithms to crawl through a different website, indexing each page as they go. You need to be sure to make use of it somewhat frugally. In case, if it packs all your pages with internal links, Google will think that you are trying to do something doubtful. Instead, you can place internal links only where it is natural to do so.

5. Page Content

If the content on your store’s website optimized well, it will make a huge difference on your website. When trying to make your business more visible on search engines, you can optimize the content of your website as well.

However, keywords are considered as essential factors when it comes to your content optimization, so make sure that you also consider keywords. You need to be choosy and only pick those keywords that are relevant to your business. You can use them in your whole website and optimize well.

So, these are the top five On Page SEO tips for your Shopify store to make it visible and rank high in the top search engines. Consider these tips to make your Shopify store popular and rank high in different search engines like Google, Yahoo, etc.

However, if you are looking forward to converting your eCommerce store into mCommerce so that your mobile users do not face any difficulty, you should hire a leading mobile app development company that can make a high-end application for your eCommerce business.

giles thomas


Giles Thomas is the founder of AcquireConvert, the conversion rate optimization blog that teaches ecommerce stores how to increase conversion rates and profits. He is the Founder of Berlin based ecommerce growth agency Whole Design Studios, a head mentor at the Google Launchpad Accelerator and a member of the Google Experts program.


2 Responses or Pingbacks

  1. Quite an informative article. For keyword research, Keyword Planner is also an effective tool which most of the SEO specialists are using to look for keywords.

  2. Jamie Luke says:

    Nicely cover points regarding SEO.For keyword research Ahref is also a very good tool.Agree with you interlinking is also important.

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