instagram-marketing-tips

[10] Instagram Marketing Tips to Grow Your Ecommerce Brand

Last updated August 15, 2018

Instagram is a great tool and platform to use if you are trying to grow your brand. This is why it has become so popular to many of us. If you have tried everything in the hopes of finding fame and fortune, you know it is not as easy as it seems. Posting great photos is one aspect of growing your brand on Instagram. After that is done, you have a lot more work to do.

We all know the pages with millions of followers, but it is definitely the exception, than the rule. Some people are happy when they get 100 followers on the platform, but you need to reach a lot more if you want to get your brand out there. When we look at personal statement writers, they might have exerts of their work on their page. With that being said, there are some tips you can apply to achieving this. Once you know what you want your brand to stand for, it becomes a little easier to manage.


1. Creativity

Most of us are really good at taking good pictures, but how much thought has been put into it? A lot of successful Instagram marketers go through a ton of shots to find the perfect ones. This takes time and commitment, but it can be done. As much as a good quality camera comes in handy, you can also take beautiful pictures with your mobile phone. Of course, this will only be possible if the camera quality is good. It is all about showing off your creative side. There needs to be an element of creativity to it. Before you upload the first snap you take, think about it a bit more. Perhaps you can do a different layout of design. In the end, this extra time spent, will pay off.


2. Unique

There is a difference between being creative and being unique. You need to draw people to your page and a great way to do it is to come up with content that is unique to you. Do not look around you too much and do what you believe is right for your brand. You might have a specific color scheme to your page or a design that is displayed on your uploads. Think outside of the box with this one if you want to stand out.


3. Consistency

Updating irrelevant posts every day is not where the money is at. If you were to update twice a week, but the content is good, you will do much better. As a personal statement writer it takes time to create something of worth. You want to be consistent and rather update based on a schedule, than updating on the hour. Start by creating a schedule and setting a reminder on your phone. On the day of your uploads, be sure to have gone through the pictures you took and only upload the once of value to your followers. If your audience knows that you are updating on a Wednesday, be sure to stick to it.


4. Hashtags

There was a time when hashtags were popular and then it kind of faded. It is still important to note that it is just as effective as it was back then. When people search for something online, the hashtags are where your posts may appear. Think carefully about the significance of the hashtag and how it relates to your business. There are website you can use to check out the most searched for hashtags. You want to use this if you are trying to reach a lot of people, but make sure that it is relevant to your content and the brand.


5. Short captions

Do not write your bio in the caption section of uploads. Keep it short and to the point. You want to say enough, but not too much. Many people on Instagram will write an entire essay as a caption, but your audience is not really there to do that. They want to see a good picture and an Instagram caption that engages them. Stay within the boundaries of having the entire caption read. Otherwise, the message you are trying to communicate might be completely missed.


6. Videos

It was declared that videos are going to trump pictures in the future, but that future seems to be now. Upload short, yet engaging videos to your page. I can promote my personal statement writing service with a short video listing services. You can do the same with your own brand. There is a limit to the time attached to your videos on Instagram, so you want to keep it within those time restraints. It is important to note that you have to make sure the quality is good and adds value.


7. Comment

While you are waiting for your brand to grow, you need to connect with others. Do not just focus on your own page, but comment on others. You can leave a sweet message to say that you love the page, or whatever comes to mind. It’s likely that the person might check out your page and love it even more. This is part of your marketing strategy to have as many people see your page. If not, they might not even know that your page exists.


8. Follow influencers

Take a look at those brands in your industry that are thriving right now. There is something that they are doing right and looking at their pages can inspire you. Follow these influencers and check who they are following. This is not spying in any way, but simply keeping up with competition and learning from others.


9. Know your followers

You need to spend some time getting to know your audience, in order to market to them directly. They will be more likely to share your post if they have a connection with your brand. Cater to their needs and add some value to their lives through what you post. Have a look at some of your followers’ pages and see what is important to them. This will be a guide for your own content. Once you understand what they need and want, you can adapt your posts in an effective manner. It helps your audience and your brand.


10. Timing

Depending where in the world you are, you want to get your timing just right. People are likely to check their Instagram posts in the morning and perhaps in the evening before bed. Choosing the right time to upload your pictures gets it seen by more people and that directly can translate into followers.


Instagram Marketing Tips

There is a lot about Instagram marketing that we are still figuring out, but it is clear that you can use it as an effective marketing tool. Businesses have started to use this platform to grow in popularity and sales. If you have not started using this platform as yet, be sure to put a strategy in place before starting. Know what you want to achieve and how you plan on approach the challenge. At the end of the day, it is going to be a worthwhile venture if done correctly.

giles thomas

Author:

Giles Thomas is the founder of AcquireConvert, the conversion rate optimization blog that teaches ecommerce stores how to increase conversion rates and profits. He is the Founder of Berlin based ecommerce growth agency Whole Design Studios, a head mentor at the Google Launchpad Accelerator and a member of the Google Experts program.

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