There are ways on how you can reduce cart abandonment, and one of them is through setting up a Facebook Retargeting Campaign.
You can run a retargeting campaign once you have the Facebook Ad Pixel installed on your site.
Next, you need to create your audience. Just head on to Facebook Ad Manager, click Menu and Audience. Click the Create Audience drop-down menu and choose Custom Audience.
After that, you will be given the option to create an audience based on website traffic. You can customize it depending on your goal (in this case, that’s capturing abandoned cart).
Lastly, you can hit your custom audience with specific ads based on products or categories they looked at but didn’t purchase. And then you can create and run an ad from there.
Retargeting is not limited to e-commerce. Any businesses can take advantage of this capability, as long as it is set up with the right audience and goals.