This email can be a special offer or simply a way to confirm that your customer is still interested in receiving your messages. On the one hand, you may get an unsubscribe request, but on the other, you can get an affirmation that your campaigns are effective and desired.
Remember, how your email appears matters just as much as the message you want to send across.
If you want to reach the maximum potential, and achieve a higher response rate, I recommend following some basic guidelines, that are guaranteed to help your campaign and increase your sales. First of all, you should acknowledge that sending out personalized emails is highly effective, as most people tend to respond more to personal messages (even if they know they’re automated).
You can try and use their name, purchase history, birth date, age or location in a creative way so that your customers will get the feel that the email is directed specifically at them.
Another important key is the email layout design. Keep your emails short and neat with a nice, clean design. Don’t forget to grab their attention with a clear CTA.
As you may know, many people don’t even read the entire email you’re sending, as their eyes are immediately drawn straight to the Call-To-Action button. Make sure your CTA is located at the top of the email, with a short, clear text.
Keep in mind that your goal is to prompt an immediate action from the reader, so the text you use should include a verb such as “Click Here”, ”Purchase Today” or “Shop Now”.
There’s no argument that the marketing game has changed. But if you stay updated, you can easily use these trends to your benefits. Hopefully, with the help of these email marketing strategies and tips, you’ll achieve better results.
Author: Brandon David
Brandon David is the creator of WebsiteBuilderInsider, a resource website for anything related to site creation. Although he didn’t receive any formal training, he has dedicated most of his time to becoming an authority on everything web related. When not online, Brandon is most likely eating, sleeping, or doing something else to maintain his unhealthy addiction to the internet.