How to Change Your Shopify Store Name in 4 Simple Steps

by Giles ThomasLast updated on August 3, 2021

If you’re just starting out with Shopify, you may have used a placeholder name for your new store until you and your buddies cracked open a few beers or a bottle of wine and started brainstorming name ideas for your new baby!

Sooner or later, you’ll want to change the Shopify store name from ABC Fashion to something a little more descriptive or imaginative. Or your brand may simply have grown stale or somehow attracted a poor reputation in the marketplace and you need to start afresh without opening a new Shopify account.

Changing your Shopify store name is really easy but some people get stuck and end up taking some drastic steps that are not needed.

This post sets out the four simple steps to change your store name on Shopify…

Do you really need to change your Shopify store name?

Before we get into the steps, a few important considerations. Your store name, after all, is pretty central to the future of your business and you will be living with it for quite some time, you hope at least.

So, take the time to get your decision right.

There may be good reasons to change your name. Two valid reasons have already been mentioned above – to replace a simple placeholder name and to re-launch your brand.

In the latter case, do you have an active domain name that connects to your store name that is generating traffic and bringing in revenue? If so, can you afford to change it?

If you want to push ahead, how does it affect the domain name and how can existing customer data be transferred across to the new store?

Other reasons to change your store name might be:

  • It is too similar to a competitor’s name
  • It is too long or hard for people to pronounce
  • You want to “cash in” on a current trend by using a buzzword in your name

The main thing is that your customers must be informed in advance of any changes that affect them. You will need to write to your list and tell them of the planned name change, especially if they will need to go to a new URL to continue shopping with you.

Unless you’re giving away freebies, customers generally hate surprises when it comes to shopping. If they are informed of the changes beforehand, your loyal customers will appreciate the advance notice and should stay with you through the process.

Now, lets’ see how you actually change your store name on Shopify…

Go to General in Settings

First, after logging into your store, navigate from Settings in the main menu on the left-hand sideto General.

Edit the store name

On the General page, the very first box you will see is the store name. The existing store name will be displayed there.

Edit the name to the new one and click Save.

In the example below, we changed our Shopify store name from AcquireConvert Demo Store to The Best Shopify Marketers on Planet Earth ?.

Return to your Online Store pages

After saving, you can see the result on the General settings page as follows:

Then, return to the main Online Store page by clicking on the left-hand menu.

View the result of the name change

You can see the result of the name change by clicking on the eye icon next to the Online Store option:

We haven’t changed the logo but if you scroll down to the foot of the page, you see the new store name displayed:

We changed it back to Acquire Convert Demo Store and it reverts to that name:

That’s how easy it is to change your Shopify store name!

Resolving the domain name “problem”

When you create your store with Shopify, your store URL is automatically generated in the following sub-domain format: This is your username and it will never change.

Store owners cannot change the URL – even if you want to keep this sub-domain as the public-facing URL for your store.

To remove the “” part of the URL and get it to match your actual store name after the change, you will need to do one of two things::

  1. Transfer a custom domain name and set it as your primary domain (this is automatic if you purchase the name from Shopify). This way, the public-facing URL for your customer will be You will still see your link with the “” part and it will remain as your username but customers will never see it.
  2. Create a new account and register for a custom domain with your new name. You’ll need to perform a Shopify migration to the new store to preserve records from your old store and transfer them across.

If you own a custom domain name, like most store owners, customers shouldn’t use the Shopify URL at all – they should use your custom domain name. It’s better for your branding, for starters.

Ready to change your store name on Shopify?

Many Shopify store owners end up changing the store’s name at some point in their journey and you’ve seen how easy it is to do.

Inform your customers in advance of what’s happening, take care of any domain name issues and follow the steps above and you can implement your new store name with no sleepless nights.