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Introduction Building out a set of well-designed Klaviyo flows is one of the highest ROI marketing strategies an Ecommerce store can implement. With so many different email and SMS flow setups, knowing where to focus can be tricky. But fear not! We’re here to cut through the noise and show you the 14 best Klaviyo…
Klaviyo’s back-in-stock notifications help eCommerce brands recover lost sales by alerting customers when out-of-stock items are available again. This feature is especially useful for stores using Shopify, BigCommerce, Magento 2, or custom catalog feeds. 1. Introduction to Klaviyo’s Back-in-Stock Feature Back-in-stock alerts allow customers to subscribe to notifications for restocked products, ensuring they don’t miss…
Get a landslide of targeted visitors & sales for your store with Facebook & Instagram ads.
In March 2023, Klaviyo, a leading e-commerce marketing automation platform, announced layoffs affecting 140 employees, about 10% of its workforce. As one of Boston’s largest privately held tech companies, this decision raised questions about the company’s future and the broader landscape of the tech industry. Let’s take a closer look at what led to these…
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Introduction Transactional emails play a crucial role in enhancing customer experience by providing timely updates and essential information. Klaviyo, known for its robust email and SMS marketing tools, is a popular choice for e-commerce businesses looking to set up effective transactional email flows. In this post, we’ll explore what transactional emails are, how they differ…
Get a landslide of targeted visitors & sales for your store with Facebook & Instagram ads.
Introduction When it comes to making data-driven decisions in email marketing, Klaviyo Analytics offers a wealth of information that can help you optimize your campaigns and understand your customers better. In this beginner’s guide, we’ll explore how to make the most of Klaviyo’s dashboards and dive into the basics of attribution to help you track…
Introduction Klaviyo CRM is a marketing tool that combines email and SMS automation with CRM-like features. It creates detailed customer profiles, enables audience segmentation, and personalizes messaging to boost engagement and drive sales. In the world of digital marketing, finding the right tools to streamline your customer relationship management (CRM) and email marketing efforts is…
A successful e-commerce store relies on more than just great products; it also requires effective tools to manage customer data and automate marketing. Two of the most powerful tools for this are Klaviyo and Shopify. In this guide, we’ll walk you through the process of integrating Klaviyo with Shopify and explain how it can boost…
The Klaviyo Partner Portal offers a robust platform for businesses to grow alongside Klaviyo’s powerful marketing ecosystem. Whether you’re an agency, freelancer, or tech partner, the Partner Portal provides exclusive tools, resources, and opportunities that help you deliver more value to your clients while expanding your own business. This post will explore how the Klaviyo…
Setting up Klaviyo DMARC is essential for protecting your brand’s domain from phishing attacks and ensuring your emails reach the inbox instead of the spam folder. Email authentication is a critical factor in boosting email deliverability and establishing trust with email service providers like Gmail and Yahoo. However, many marketers overlook the importance of DMARC,…
The Klaviyo Community is an invaluable resource for ecommerce businesses looking to maximize their email and SMS marketing strategies. By joining this thriving network, you gain access to a wealth of knowledge, interactive events, and expert guidance—all designed to help you grow your brand. But many businesses overlook this opportunity, failing to leverage the full…
Email marketing is one of the most powerful tools for growing a business, but it comes with its own set of challenges. Ensuring that your emails comply with regulations and provide an excellent user experience can significantly impact your engagement and deliverability. One crucial element of email marketing is managing unsubscribe links and pages effectively….
Andrew Bialecki, the co-founder and CEO of Klaviyo, has made waves in the enterprise SaaS industry with his visionary leadership and data-driven approach to marketing technology. His journey from bootstrapping a startup to leading a publicly traded company valued at over $11 billion is a testament to his strategic decision-making and entrepreneurial spirit. This post…
Personalizing messages with a recipient’s first name can help increase engagement and connection. In this guide, you’ll learn how to add a first name variable to your emails, SMS, or push notifications in Klaviyo, and customize it for better personalization. Step 1: Add a First Name Variable Open your message – Start by opening an…
If you’re relying on Klaviyo for your email marketing campaigns, a sudden outage can disrupt your workflow and impact your customer engagement. Whether you’re experiencing delays, inability to access your account, or other issues, understanding how to manage when Klaviyo is down is crucial. In this post, we’ll explore common reasons for Klaviyo outages, provide…
Marketing automation has become essential for businesses looking to scale, engage with customers, and streamline their operations. Klaviyo, a powerful email and SMS marketing platform, helps businesses reach their audiences with personalized communication. When you combine Klaviyo with Zapier, an automation tool that connects apps without coding, you unlock even more potential to automate workflows,…
When it comes to building strong customer relationships, SMS marketing is a powerful tool that can’t be ignored. Klaviyo, known for its robust email marketing platform, also offers comprehensive SMS marketing capabilities. Understanding Klaviyo’s SMS pricing structure is key to determining how you can leverage this channel for your business without breaking the bank. In…
In the world of email marketing and customer relationship management (CRM), two giants stand out: Klaviyo and HubSpot. Both platforms serve distinct audiences and have carved out impressive niches, making it difficult for businesses to choose the right one. In this post, we’ll compare Klaviyo and HubSpot, breaking down their features, pricing, and how they…
Investor relations play a critical role in ensuring a company’s financial health and long-term success, especially in fast-growing sectors like SaaS. For many investors, the challenge is to compare and find clear, concise, and transparent communication that reflects a company’s true performance. In this post, we explore how Klaviyo’s investor relations team maintains open communication…
Klaviyo, the marketing automation giant, has made headlines with its impressive 2024 valuation, following a highly successful IPO. The company’s journey, from its humble beginnings in Boston to its current valuation of over $9.5 billion, showcases a blend of responsible growth, innovative technology, and efficient business practices. In this post, we’ll dive into Klaviyo’s IPO,…
Klaviyo News & Feature Updates 2024: What’s New and What’s Next Keeping up with Klaviyo news in 2024 is essential as the company continues to make significant strides in both business growth and product development. Klaviyo’s continuous innovations, from advanced AI features to global SMS expansion, are designed to help businesses build smarter customer relationships…
Klaviyo: You’ve likely heard of it as a top-tier email and SMS marketing platform, but just how impactful is it in today’s ecommerce world? You may know it’s influential, but how influential? This post is packed with updated Klaviyo statistics for 2024. It provides you with the hard facts behind the platform’s growing popularity, the…
Introduction In the fast-paced world of email marketing, having reliable resources when questions or challenges arise is essential. If you’re using Klaviyo, a powerful email and SMS marketing tool, there are many ways to access support. Whether you’re just starting out or looking to optimize your strategy, here are the top places to find help…
In the fast-paced world of digital marketing, staying ahead of consumer expectations is crucial. As businesses seek to forge deeper, more meaningful connections with their audiences, Klaviyo has taken a significant leap forward by introducing Klaviyo AI—a groundbreaking suite of AI-powered tools designed to revolutionize email marketing. 1. The Launch of Klaviyo AI On February…
Introduction The Klaviyo logo is more than just a visual mark; it represents a powerful platform that empowers eCommerce businesses to grow through effective email marketing and automation. In this post, we’ll explore the elements of the Klaviyo logo, its branding story, and how you can download it for your projects. Download Klaviyo Logo Design…
Introduction Klaviyo (NYSE: KVYO), a leading platform for smarter digital relationships, has released its financial performance for FY 2023 and provided insights into its Q1 and Q2 2024 performance. This report highlights the company’s impressive revenue growth, key business highlights, and future outlook as it continues to expand its AI-driven platform and customer base. FY…
Introduction: Exploring the Best Klaviyo Alternatives for Your eCommerce Brand When it comes to eCommerce email marketing, Klaviyo is often the go-to choice for many businesses due to its powerful automation, deep data integration, and seamless platform capabilities. However, it’s not the perfect fit for everyone. Some brands may find it expensive, too complex, or…
Introduction As the world becomes increasingly digital, SMS marketing has emerged as one of the most powerful tools for eCommerce brands to engage with customers directly. Combining the immediacy of text messaging with the data-driven power of Klaviyo makes SMS marketing more effective and personalized than ever. In this comprehensive guide, we’ll walk you through…
Introduction In today’s data-driven world, businesses rely heavily on customer insights to craft personalized marketing strategies. A Customer Data Platform (CDP) allows companies to collect, unify, and activate data across multiple touchpoints, enabling them to deliver more targeted and effective campaigns. Klaviyo, known for its robust marketing automation tools, has introduced its CDP, designed to…
Introduction Email marketing remains one of the most effective strategies for businesses to engage with their audience directly. With the right approach, email marketing helps forge personal connections, drive engagement, and ultimately boost sales. Klaviyo, a powerful email marketing platform, simplifies this process by offering tools that automate and personalize email campaigns. This blog post…
Klaviyo and Shopify have formed a strategic partnership to empower eCommerce businesses of all sizes by combining Shopify’s reliable eCommerce platform with Klaviyo’s advanced marketing automation tools. This collaboration provides brands with the ability to own their customer data and build stronger, more personalized relationships that drive growth. Benefits of the Klaviyo-Shopify Partnership for Shopify…
Klaviyo, a fast-growing marketing automation platform, was founded in 2012 and has established its global headquarters in Boston, Massachusetts, at 125 Summer Street. Built to help businesses harness the power of customer data, Klaviyo enables companies to craft personalized and highly targeted marketing strategies, focusing on email, SMS, mobile push notifications, and more. This innovative…
Introduction Klaviyo is a popular email marketing service, particularly for ecommerce businesses, thanks to its advanced automation, segmentation capabilities, and robust reporting tools. It’s been a top choice for Shopify store owners and other ecommerce platforms, offering deep integration that helps businesses connect with their audience through personalized email and SMS campaigns. In this post,…
As Klaviyo rolls out its V3 API, there are significant changes that will impact how you manage customer data and interact with the platform. Whether you’re a seasoned developer or just getting started, understanding these updates is critical to maximizing the value of Klaviyo’s APIs. This blog will guide you through the key changes, best…
Introduction When it comes to email marketing, businesses often face a tough decision: Klaviyo or Mailchimp? These two platforms are the leaders in the email marketing space, both offering a range of features designed to help businesses grow through targeted email campaigns. While Mailchimp is a general-purpose email marketing tool, Klaviyo is tailored specifically for…
Explore Career Opportunities at Klaviyo At Whole Design Studios, we’ve seen firsthand how Klaviyo is revolutionizing marketing automation for eCommerce, and now, they’re looking for talented individuals to join their growing team. With over 146,000 businesses relying on their platform, Klaviyo is dedicated to building innovative solutions that empower brands to scale on their own…
Introduction to Klaviyo Klaviyo is a powerful marketing automation platform specifically designed for eCommerce brands, offering businesses an all-in-one solution for email and SMS marketing. Unlike generic marketing platforms, Klaviyo is tailored to meet the needs of online stores, helping them build deeper, more valuable relationships with their customers. Whether you are considering switching from…
Introduction Klaviyo is a leading email and SMS marketing platform designed to help businesses create highly targeted and personalized marketing campaigns. It is widely used across industries for its advanced automation capabilities and seamless integration with e-commerce platforms. This guide will walk you through Klaviyo’s pricing structure for 2024, helping you understand its plans, how…
Klaviyo, the marketing automation company, made a strong entrance on the New York Stock Exchange (NYSE) on Wednesday, marking the first notable IPO for a U.S. venture-backed software company since late 2021. In its debut, Klaviyo shares rose by 9.2%, opening at $36.75 and closing at $32.76 after fluctuating throughout the day. See latest stock…
Introduction Welcome to our quick guide on how to log in to Klaviyo and integrate it with other essential apps to supercharge your marketing efforts. As a leading email and SMS marketing platform, Klaviyo makes it easy to manage campaigns and automate customer engagement. By integrating Klaviyo with popular apps, you can take full advantage…
Welcome to our Klaviyo Educational Hub! Here, you’ll find all of our free educational resources to help you master Klaviyo for your email and SMS marketing needs. As a Shopify marketing agency specializing in Klaviyo, we offer expert insights and tips on how to leverage Klaviyo’s powerful tools to boost your business. Whether you’re looking…
Track all markets on TradingView Klaviyo Share Overview and Stock Price Klaviyo, Inc. is a leading technology company offering a comprehensive Software-as-a-Service (SaaS) platform designed to help businesses leverage their first-party data to create personalized marketing experiences. Founded in 2012 by Andrew Bialecki and Ed Hallen, and headquartered in Boston, Massachusetts, Klaviyo empowers entrepreneurs, small…
Customer retention should be a priority for any business, yet many brands overlook the impact of rewarding customers in building strong, lasting relationships. These rewards play a crucial role in fostering loyalty and ensuring long-term customer commitment. Fortunately, a leading customer loyalty management platform like Smile.io simplifies the process of retaining customers, making it far…
To create an effective strategy for converting more leads into customers, setting up email workflows is essential, and Klaviyo email flows are one of the best tools for this purpose. These workflows involve a series of automated emails sent based on a subscriber’s contact details, actions, or preferences, guiding them through tasks like signing up…
Today I’ll show you a simple tweak that can lead to an immediate boost in your revenue. The change involves updating your logo link from a generic homepage to a specific page you want to direct people to. The customer experience with your business doesn’t end once a purchase is made. What happens next is…
Browser abandonment emails are sent to visitors who view a product on your eCommerce store but don’t add it to their cart or make a purchase. These emails track the visitor’s behavior on your website or store. Today, I’ll walk you through the steps to set up a Browser Abandonment Flow in Klaviyo. First, you…
Ready to take your online store to the next level? You’ve probably considered using email marketing to achieve this—if you haven’t already! Email marketing is a powerful strategy for boosting conversions, revenue, and repeat business for your store. The best part? It’s not only cost-effective but also easy to set up, especially since most of…
In this article, we’ll walk you through a step-by-step guide on how to split test the path of your email automations in Klaviyo. The timing of your email sequences can significantly impact their success. We understand that setting up your Klaviyo account can be challenging. That’s why we’ve created a Klaviyo Setup Checklist to ensure…
In Klaviyo, flows don’t have a simple on or off switch. Instead, each message within a flow has its own send status, which can be set to draft, manual, or live. This feature allows you to start sending certain emails or SMS messages within a flow while still working on others that you plan to…
Coupon codes are a valuable asset in email marketing, enabling you to offer discounts and incentives to your customers. This guide will walk you through the steps to create and activate coupon codes in Klaviyo. Whether you’re planning seasonal promotions or aiming to engage customers during key events like Thanksgiving and Christmas, dynamic coupon codes…
Choosing the right eCommerce marketing platform can have a major impact on your brand’s growth. If you’re trying to decide between Klaviyo and Omnisend, you’re not alone. Many users debate which platform is better, and today, we’ll help you figure it out. Both Klaviyo and Omnisend are popular email marketing tools designed for eCommerce businesses,…
Adding new users to your Klaviyo account is quick and easy. Klaviyo offers six different user roles, and you can invite new users to your account by following these steps: Go to the bottom left corner and select “Account.” Click on “Settings,” then choose “Users.” Click “Add New User.” Select the appropriate user role. Finally,…
Not all email subscribers have the same needs, and maintaining a clean email list is essential for effective communication and marketing. Regularly reviewing and removing unbeneficial addresses from your email list can significantly improve your email performance. Klaviyo’s list cleansing service is an excellent tool for this purpose. Benefits of List Cleaning: Decrease Unsubscribe Rates:…
Integrating your eCommerce platform with other business systems is essential for streamlined operations and enhanced data sharing. eCommerce integrations handle finance, shipping, accounting, inventory, sales, marketing, and customer service. Using API integration (application programming interface), these systems share data seamlessly. Klaviyo integrations allow you to import unlimited real-time data from virtually any component of your…
I thought long and hard about the perfect intro. If you’re reading this, you most likely fall under a category. The first is an eCommerce store owner who has used some marketing strategies on this list. They may have worked for you – hence you’re looking to diversify with other channels, or they didn’t so…
Do you usually pay attention to the letters you receive from companies upon registering for their services? These are welcome emails – the most important email the customer will get. The purpose of these letters is to get the customer to be excited about using the company’s services and to make a positive first impression of…
May I ask a small favor? Google pop ups. I bet you will see results like, “How to block pop ups” or “5 easy steps to stop pop ups.” Are pop ups really that terrible? If yes then why do so many retailers and marketers keep using them on ecommerce websites? Errr, maybe because they…
Giles Thomas
CEOOptimize your Shopify conversion rates. 5 lesson course, learn 51 ecommerce best practices to get more visitors to buy.
