Klaviyo Analytics Glossary
Introduction Klaviyo offers powerful analytics and marketing tools to help businesses create personalized customer experiences. However, navigating its vast range of terms and concepts can be overwhelming, especially for beginners. This guide provides a comprehensive glossary of Klaviyo terms to help you understand the platform’s capabilities. Whether you’re just getting started or looking to deepen…
by Giles Thomas
Klaviyo Academy: Your Ultimate Learning Resource for Mastering Email Marketing
If you’re looking to master email marketing and automation, Klaviyo Academy is a powerful learning resource that can help you do just that. Designed to help both beginners and advanced users alike, Klaviyo Academy allows you to compare different learning paths and find the best approach to mastering the Klaviyo platform. However, one of the…
by Giles Thomas
15 Best Shopify Marketing Channels For Growth
I thought long and hard about the perfect intro. If you’re reading this, you most likely fall under a category. The first is an eCommerce store owner who has used some marketing strategies on this list. They may have worked for you – hence you’re looking to diversify with other channels, or they didn’t so…
by Giles Thomas
Best attribution model for ecommerce using Google Analytics
How to Perform An Attribution Analysis Using Google Analytics Selling products or services online has many similarities to in-person sales. But it can be argued that determining exactly how a conversion occurred, or conversion attribution, isn’t one of them. Think of it this way. If you own a store, and a customer comes in and…
by Giles Thomas
Combining Shopify and Google Tag Manager to Boost Your Store Success
Shopify is one of the most popular and powerful ecommerce shopping cart and ecommerce solutions, and it can integrate with one of the most influential website data tools available to online businesses: Google Tag Manager. You’ve likely heard of both and seen some people struggle to combine the two and create a powerhouse ecommerce platform….
by Giles Thomas