Newborn Feathers were doing all their PPC in-house. They had great results with their unique Facebook advertising campaigns, but they had trouble scaling & growing on Google Ads. After a month of optimisation and data analysis on keywords in the upper funnel, we diagnosed the keywords with the best results and focused our advertising efforts there. After 3 months Google paid search became their third best channel based on revenue.
Increase in sales
New profitable sales channel
Customer satisfaction ☺️
Keyword research & backlink building to drive more organic traffic & sales
We increased revenue 18% with a 20% increase in customer lifetime value
220X Increase in ROI from ads with Instagram acquisition ads and remarketing
Minified CSS & Js, lazy load images & Shopify app removal & error analysis
593 posts and 200% more engagement, driving more traffic, leads & sales from Instagram
Driving 35% increase in sales from coupons and decreasing CPC by 40%
Driving more sales through automations and sales campaigns like 4th of July
Using UX & A/B testing we increased revenue 14% storewide
We took this brand to 5 countries with an ROI of 720X, then added Bing ads with even lower CPAs
Removing 181 file requests allowed us to nearly half the Shopify page speed
Testimonial ads, video campaigns & advanced remarketing systems
Driving "wallet-out" visitors with Google Shopping & Smart ads
Driving more sales from the same ad spend & increasing conversion rates
40% Decrease in CPC, driving more sales with the same ad spend
In-depth keyword research, backlink building at scale & technical SEO
Driving down cost per conversion by 40% whilst increasing revenue by 14%
61% Decrease in cost per conversion with 40% increases in PPC conversion rates
1068 posts and 500% more engagement, driving more traffic, leads & sales from Instagram
350 posts and 200% more engagement, driving more traffic, leads & sales from Instagram
From 1k to 24k followers on Instagram in 6 months
1079 posts and 500% more engagement, driving more traffic, leads & sales from Instagram
Sitewide improvement in conversion rate from 1.31% to 1.97%
We optimized Tablet2Cases email automations. Driving more traffic & sales via Mailchimp.
45% More organic revenue & 49% more transactions
Giles Thomas
CEOOptimize your Shopify conversion rates. 5 lesson course, learn 51 ecommerce best practices to get more visitors to buy.
