Umberto Giannini

For Umberto Giannini we optimized their welcomes series and cart abandonment series. We also updated their weekly newsletter strategy to plain text and saw huge improvements in open rates, click-through rates and revenue. Read the flows here:

The Results


Open rates


Click Through Rates


Active on Site

How We Did it:

  • Plain text emails
  • Increase number of welcomes emails
  • Move cart abandonment from Shopify to Klaviyo

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