Umberto Giannini

For Umberto Giannini we optimized their welcomes series and cart abandonment series. We also updated their weekly newsletter strategy to plain text and saw huge improvements in open rates, click-through rates and revenue. Read the flows here: https://bit.ly/2WHi1Ib

The Results

69%

Open rates

15%

Click Through Rates

19.4%

Active on Site

How We Did it:

  • Plain text emails
  • Increase number of welcomes emails
  • Move cart abandonment from Shopify to Klaviyo

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