Haute Hijab

The hypothesis for this test was to create a more in-depth homepage for new visitors and to increase new visitor revenue. This saw a 14% increase in revenue. 94.96% increase in revenue per visitor for new visitors (98% Confidence).

The Results


Increase in revenue


Increase in revenue for new visitors


Test confidence

How We Did it:

  • Heuristic analysis
  • Hotjar implementation & data analysis
  • A/B testing

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