Psylo fashion don’t just own categories, they create them. Welcome to the world of ethno-punk fashion. Keyword research was very challenging for this burgeoning niche. With dedication we managed to drive down CPC and increase conversion rates from PPC by 9%.

The Results


Decrease in CPC


Increase in PPC traffic conversion rates


More relevant traffic on the website

How We Did it:

  • Remarketing Search Ads (RLSA)
  • Manual bidding optimisation
  • Single keywords ad group optimisation (SKAG)
  • Google Display dynamic remarketing

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