Elizabetta

Before working with Whole Design Studios Elizabetta worked with many other agencies and freelancers. We have started working together on Facebook and Instagram advertising, but after a few months of testing we couldn’t hit her ROAS goal. We decided to change the strategy and to focus the acquisition only on Google Search and Shopping. Facebook and Instagram ads served only for remarketing purposes. After the change we brought much more relevant traffic to the website, which led to conversion rate increase, cost per conversion decrease and overall much better ROAS!

The Results

200X

ROAS

61%

Decrease in cost per conversion

40%

Increase in PPC conversion rate

How We Did it:

  • Google Search & Shopping ads
  • Facebook & Instagram dynamic ads for remarketing
  • Single keyword ad group optimisation strategy

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