After A/B testing websites changes, the big conversion improvements we saw for this client were from adding delivery date estimates to the cart page and improving filtering and sorting on the category pages. This moved the conversion rate from 1.31% to 1.97%, nearly a 50% lift!

The Results


Increase in conversion rates


Old conversion rate


New conversion rate

How We Did it:

  • Data collection & analysis
  • CRO reporting & A/B test roadmaps
  • A/B test implementation & reporting
  • Test variation design & development
Whole Design are extremely professional. I would highly recommend them to anyone.”

Charlotte Blakeney


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