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Link Opportunities You Can Pursue

Shopify SEO Course ↗️ > Unit 6 > Lesson 4 > Link Opportunities You Can Pursue Now that you know how to identify a good link opportunity for your website for link building, let’s look at the types of link opportunities you can pursue. Local Directories Do you have a physical store in conjunction with…

by Giles Thomas

How to Reach Out for Links

Shopify SEO Course ↗️ > Unit 6 > Lesson 3 > How to Reach Out for Links Depending on the type of link opportunity you are pursuing, you may have to reach out to the website owner or content author in order to attain that link. Effective link building outreach can be the difference between…

by Giles Thomas
Grow Your Store

Facebook & Instagram Ads Management

Get a landslide of targeted visitors & sales for your store with Facebook & Instagram ads.

How to Identify Organic, High-Quality Links

Shopify SEO Course ↗️ > Unit 6 > Lesson 2 > How to Identify Organic, High-Quality Links So how do you identify organic, high-quality link opportunities (websites you can get links from) for your website? Simply look at the link opportunity (the website you could get a link from) from a personal, as opposed to…

by Giles Thomas

Why You Need Organic and High-Quality Links

Shopify SEO Course ↗️ > Unit 6 > Lesson 1 > Why You Need Organic and High-Quality Links Search engines (especially Google) are constantly improving their algorithms in an effort to detect websites that have been utilizing black hat (against Google guidelines and spammy) tactics to gain links. Once detected, websites that have been identified…

by Giles Thomas

How to Promote Your Content

Shopify SEO Course ↗️ > Unit 5 > Lesson 6 > How to Promote Your Content Once your content is published – whether it is on your own website, another blog or publication, or on networks like YouTube, iTunes, etc. –  your next task is to promote your content so that it receives traffic, engagement,…

by Giles Thomas
Grow Your Store

Facebook & Instagram Ads Management

Get a landslide of targeted visitors & sales for your store with Facebook & Instagram ads.

How to Pitch Your Content Submission

Shopify SEO Course ↗️ > Unit 5 > Lesson 5 > How to Pitch Your Content Submission Once you have your topic idea or your content ready to go, you are ready to contact the blog owner or editor. There are a few extremely crucial things you need to do in this email that will…

by Giles Thomas

How to Find Content Submission Opportunities on Other Websites

Shopify SEO Course ↗️ > Unit 5 > Lesson 4 > How to Find Content Submission Opportunities on Other Websites If you’re at the stage where you want to start submitting content to other blogs and publications in your industry, you can find great opportunities using the following Google search combinations. Just replace keyword with your target…

by Giles Thomas

How to Decide Where to Publish Your Content

Shopify SEO Course ↗️ > Unit 5 > Lesson 3 > How to Decide Where to Publish Your Content One of the conflicts that arise when you are launching a content marketing strategy is whether to post a great topic idea on your website or to submit it to another blogs or publications in your…

by Giles Thomas

How to Create Great Content

Shopify SEO Course ↗️ > Unit 5 > Lesson 2 > How to Create Great Content Once you have a list of great ideas, your next job will be to create great content around those ideas.  But before you get started, you want to be sure that your content title is solid by running it through…

by Giles Thomas

How to Come Up with Great Content Ideas

Shopify SEO Course ↗️ > Unit 5 > Lesson 1 > How to Come Up with Great Content Ideas The first thing you will need to do to launch your content marketing strategy is come up with great content ideas. These ideas could ultimately become blog posts, infographics, podcasts, slideshows, ebooks, or videos. To get…

by Giles Thomas

Redirect Old Product and Collection Pages

Shopify SEO Course ↗️ > Unit 4 > Lesson 9 > Redirect Old Product and Collection Pages As you are optimizing your top pages, if you have an existing website, you may come across older products and collections that are no longer available on your website, but still receive traffic or appear in search results….

by Giles Thomas

Include Keyword Optimized Images

Shopify SEO Course ↗️ > Unit 4 > Lesson 8 > Include Keyword Optimized Images Images are an important part of an online retailer’s website. They serve multiple purposes. They show visitors to your website what your products look like. The more detail in many cases the better. They also show up next to your…

by Giles Thomas

Add Internal Links

Shopify SEO Course ↗️ > Unit 4 > Lesson 7 > Add Internal Links As mentioned in the module on website structure, internal links – links from one page on your website to another page on your website – can help search engines effectively crawl your website and index your pages for inclusion in search…

by Giles Thomas

Use Your Keywords in the Page Content

Shopify SEO Course ↗️ > Unit 4 > Lesson 6 > Use Your Keywords in the Page Content From here, you will want to make sure that the content on your page is optimized for your keywords as well. This means that any keywords you used in your page title should appear in the content…

by Giles Thomas

Add Keywords to Your URL

Shopify SEO Course ↗️ > Unit 4 > Lesson 5 > Add Keywords to Your URL Another way to optimize your page for keywords is to include them in the URL. If you have an existing URL already in place that you are changing to optimize it, Shopify will automatically create a redirect from the…

by Giles Thomas

Write a Conversion-Worthy Meta Description

Shopify SEO Course ↗️ > Unit 4 > Lesson 4 > Write a Conversion-Worthy Meta Description After your page title is your meta description. This 160 character section allows you to tell search engine users why they should click on your page when they come across it in search results.   Search engines typically, but…

by Giles Thomas

Craft a Strong SEO Title

Shopify SEO Course ↗️ > Unit 4 > Lesson 3 > Craft a Strong SEO Title Shopify allows you to customize the SEO title using the fields in the following section at the bottom of your page editor. When you click on the Edit website SEO link, you will see your SEO Title, Meta Description,…

by Giles Thomas

Create a Naming Convention

Shopify SEO Course ↗️ > Unit 4 > Lesson 2 > Create a Naming Convention To keep a consistent feel from one page to the next, and to make your job easier, create a naming convention so that each time you are ready to optimize a specific page, you have an easy template to follow….

by Giles Thomas

Prioritize Your Top Pages

Shopify SEO Course ↗️ > Unit 4 > Lesson 1 > Prioritize Your Top Pages Not sure where to start with optimizing an existing Shopify store for search? Your first task will be to prioritize your top pages. These will typically be your homepage, top collection pages, and top product pages.   How do you…

by Giles Thomas

Keyword Rank Tracking

Shopify SEO Course ↗️ > Unit 3 > Lesson 6 > Keyword Rank Tracking Last, but not least, you will want to have a free keyword rank checker tool to keep track of whether your website ranks in search results for specific keywords. To use it, simply enter the keyword(s) you are targeting along with your Shopify…

by Giles Thomas

Google Search Console

Shopify SEO Course ↗️ > Unit 3 > Lesson 5 > Google Search Console Another valuable tool for SEO is Google Search Console, also known as Google Webmaster Tools. This free tool from Google helps website owners track information such as the number of indexed pages on Google search, view information about the top pages and…

by Giles Thomas