The hypothesis for this test was to create a more in-depth homepage for new visitors and to increase new visitor revenue. This saw a 14% increase in revenue. 94.96% increase in revenue per visitor for new visitors (98% Confidence).
Increase in revenue
Increase in revenue for new visitors
Test confidence
Keyword research & backlink building to drive more organic traffic & sales
We increased revenue 18% with a 20% increase in customer lifetime value
220X Increase in ROI from ads with Instagram acquisition ads and remarketing
Minified CSS & Js, lazy load images & Shopify app removal & error analysis
593 posts and 200% more engagement, driving more traffic, leads & sales from Instagram
Driving 35% increase in sales from coupons and decreasing CPC by 40%
Driving more sales through automations and sales campaigns like 4th of July
We took this brand to 5 countries with an ROI of 720X, then added Bing ads with even lower CPAs
Removing 181 file requests allowed us to nearly half the Shopify page speed
Testimonial ads, video campaigns & advanced remarketing systems
Optimizing single keywords ad groups to beat out the competition
Driving "wallet-out" visitors with Google Shopping & Smart ads
Driving more sales from the same ad spend & increasing conversion rates
40% Decrease in CPC, driving more sales with the same ad spend
In-depth keyword research, backlink building at scale & technical SEO
Driving down cost per conversion by 40% whilst increasing revenue by 14%
61% Decrease in cost per conversion with 40% increases in PPC conversion rates
1068 posts and 500% more engagement, driving more traffic, leads & sales from Instagram
350 posts and 200% more engagement, driving more traffic, leads & sales from Instagram
From 1k to 24k followers on Instagram in 6 months
1079 posts and 500% more engagement, driving more traffic, leads & sales from Instagram
Sitewide improvement in conversion rate from 1.31% to 1.97%
We optimized Tablet2Cases email automations. Driving more traffic & sales via Mailchimp.
45% More organic revenue & 49% more transactions
Giles Thomas
CEOOptimize your Shopify conversion rates. 5 lesson course, learn 51 ecommerce best practices to get more visitors to buy.
