Their all-around marketing automation will save you time and energy. It enables you to automate tasks and processes to focus on other details.
You can create segments, custom triggers, or use pre-built campaigns. These can all be tailored to achieve any goals from building relationships, promoting products, to welcoming new users.
Similarly, you also get a variety of email templates to:
- Market your products
- Announce important information
- Tell a story
- Follow up on previous emails
- Share resources and knowledge
All of them can be customized with a drag-and-drop editor. It’s easy to add images, arrange elements, and craft it perfectly.
With 67% of online shopping carts being abandoned, you’ll need a recovery strategy to get back this potential revenue. With Mailchimp, you can remind customers to come back and finish their purchase. It connects directly with Shopify too so their exact cart and total is shown.
Product recommendations can even be featured to upsell upon their return. Either way, Mailchimp makes abandoned cart automation super simple.
Shopify store owners will also love the Google, Facebook, and Instagram ads integration. Mailchimp helps you re-target users whom leave your site to convert them into paying customers. You also receive a $50 Adwords credit to test the waters.
For Facebook, you can create ads right from your Mailchimp dashboard. Use subscriber and purchasing data to target very specific groups. When you’re done, ship them out and track its performance.
You can do the exact same thing but with Instagram ads. Create stunning ads that will catch the attention of any user and target them based on real data.
Good visuals are a must in marketing. That’s why Mailchimp gives you an intuitive landing page builder to create awesome sales funnels. Customize templates to your liking with buttons, photos, and calls to action.
Showcase your products and syndicate images directly from your online store. Want to promote new discounts you have? No problem, craft a beautiful landing page that can be shared with your audience in a single click.
This will also save you money as you won’t have to hire a developer to do the same job. This feature is also great for running giveaways, offering free downloads, and announcing upcoming promotions.
What good is marketing without collecting data? Mailchimp tracks the performance of your campaigns, emails, and more so you’re always in the know.
Interactive graphs display the open rate, click through rate, and delivery rate of your emails. This information can be used to optimize your subject lines and email content to improve results. You can also view which emails have bounced, why they did, and which subscriber it was.
If you sell online, you’ll love the revenue reporting you can find on the dashboard. This displays what products are the most popular and which subscribers purchase the most. Mailchimp also reveals which locations yield the most clicks, bounces, and unsubscribes.
Discover subscriber behaviour patterns such as what they opened, what they clicked, and other useful metrics. These can be used to further segment your list so you can market to different groups individually.
Not every subscriber can be marketed to the same. That’s why it’s crucial that you segment your lists. With Klaviyo, you can target subscribers based on purchase history, email interaction, and other behaviours. This way, you can tailor your emails and campaigns much more accurately to their wants.
Segments will get updated in real time as you acquire new subscribers. Set multiple conditions to make your targeting as niche as possible.
Basic metrics like clicks and opens are great. Do you know what’s even better? Knowing how much revenue each subscriber generates, what campaigns deliver the best results, and the ROI of every action you take.
Klaviyo’s reporting is completely performance based. On the dashboard, there is a birds eye view of business data. Sales and subscribers gives us an overview of how our business is doing in general. The metrics that are shown can be added or removed depending on what you’d like to view.
Compare current data to previous periods to track trends and growth. With real time activity, you won’t have to wait until the next day to see information.
Their reporting overall is much richer than Mailchimp’s. Being able to conduct cohort analysis and compare segments are some other traits that make Klaviyo stand out.
Klaviyo integreates with a ton of different platforms and apps. They use one click integration so you can connect to your favourite tools instantly. This greatly expands the capabilities of their software. You’ll be able to track sales, collect checkout data, and more depending on the exact integration.
Data gets automatically synced between Klaviyo and other tools. As a marketer, you need real time data to make better decisions. Forget uploading or organizing data by hand. You’ll get it all of the information you need instantly.
If you’re a developer or have one on your team, the API will come in handy. It’s well documented and helps create custom integrations.
Some of Klaviyo’s integrations include:
- Ecommerce platforms like Shopify
- Payment gateways
- POS software
- CRM tools
- Helpdesk software
Hands off marketing
Similar to Mailchimp, you get a host of tools to automate your marketing tasks. Their drag and drop email designer makes creating beautiful emails a breeze. Choose from different templates and customize them to your liking. They are also mobile responsive which is ideal if you have high mobile traffic.
Set different events and properties to personalize marketing messages. Syndicate relevant products and add dynamic data blocks while designing campaigns. A simple email can be used to generate revenue and so much more.
Klaviyo also integrates with Facebook ads perfectly if you perform PPC campaigns. Target different segments and discover which groups yield the highest ROI.
Bombtech Golf used Klaviyo’s email flows and campaigns to generate $2 million in revenue. They are one of many companies that have experienced incredible business results from using them.