8 Great Examples Of Ecommerce Facebook Ads

Instead of going out and wasting money of subpar razors, DSC encourages people to sign up for a low cost subscription box of quality razors to ensure they never run out again. Their cheeky and up-to-date brand voice has been central to their marketing from day one, and they’ve got a huge amount of positives press because of it

One of their latest Facebook ads is a masterclass in how to be disruptive and on-brand:

Here, they are specifically targeting women (historically a smaller customer group for DSC). Their funny opener “Don’t overpay for pink” pays lip service to the media storms that have been brewing over women having to pay more for pink products that have been branded as female. DSC are weighing in on a topical issue in a funny way, encouraging women to ditch the pink razors and try the “Club” (a great use of language that plays on exclusivity and hidden agendas).

The image used in the ad is key — it’s intimate, but not salacious or alienating.

Lessons for your campaigns:

1. Use Facebook ads to target a new demographic or customer group — take advantage of Facebook’s targeting tool and get yourself in front of a new group of people with a great ad
2. Weigh in on topical issues to encourage debate and conversations
3. Don’t be afraid to be bold and different with your brand voice — it 100% pays off to be different online.

Instead of sharing pictures of product features or benefits, they are creating a whole ethereal world around their latest jacket release. Teaming up with singer Maggie Rogers, known for her folksy and earthy songs, they promote an exclusive song inspired by the great outdoors. The associations of nature, inspiration, and creativity are perfect for this classy brand.

The mention of their new product, Ventrix, is subtle. The focus is all on the song and the content; the brand is merely lifted up by association.

Lessons for your campaigns:

1. Team up with an artist or musician and create content that will inspire, as well as sell
2. Think carefully about what you’d like to be associated with
3. Don’t ruin an artistic piece of work by being too promotional — being low key is more in keeping with your message.

The Facebook ad takes the user on a journey with another happy customer — testing out the mattress to see whether it’s worth the hype. This vlog is a content format that people find easy to watch, and it emulates a lot of the online content that people are already consuming.

Lessons for your campaigns:

1. An engaging vlog may be a better medium than standard ad copy, as it takes the user on a journey and emulates already popular content
2. Video is an engaging and emotive medium, and you don’t need to have a huge video production team to make it work.

The cute video has been shared over thousands of times! Note the use of captions and emojis — this video clip is all about getting a reaction out of you (and it’s worked).

It would be interesting to know how many sales this has actually resulted in, and how the original video came about.

It would be interesting to know how many sales this has actually resulted in, and how the original video came about.

Within the closed Facebook ecosystem, largely unknown brands can have a huge impact and reach a lot of people with the right sort of content.

Lessons for your campaigns:

1. Make a splash as an unknown brand with content that’s guaranteed to engage
2. Everyone loves babies and animals — can they be used as part of your content strategy? Remember, smart marketing is about making the most of what’s already popular
3. Here is a workflow of how to optimize Facebook ad campaigns before, during, and after launching them. Continuous improvements are key to Facebook advertising success, as you can’t just rely on random flukes to carry you through. Keep tying it all back to ROI through the use of analytics.

Moo.com, who sell business cards known for their distinctive shape, decided to put one of their happy customers’ at the forefront of their recent campaign.

Adam and Merri’s calm and measured statement “business cards are a small but powerful way of showcasing that”, keep the ad’s tone very down to earth and non-salesy.  Coupled with the beautiful background, the ad’s overall tone is muted and measured rather than ‘in your face’. This ad is all about good taste and quality — letting the testimonial do the talking.

Lessons for your campaigns:

1. A testimonial ad is a great way to let your future customers picture themselves with your product
2. Sometimes subtle and muted can be a good way to go
3. Think about how your customers are going to reflect back on you. A branding agency endorsing a business card company is a powerful recommendation.

After opening with that, Penguin have got us well and truly hooked — we are all waiting to hear what came next….

Then comes the sales copy — with a straightforward promise of a 30% discount. And because it’s Penguin, the umbrellas look suitably seasonal, and they’re called ‘brollies’ — we don’t really mind.

The whole ad experience is simple, coherent, and a masterclass in creating a bridge between the wider context of the world and your product.

Lessons for your campaigns:

1. Everyone loves a quote, but avoid any that have been overused. Something obscure works best
2. Seasonal content is always well-loved and you don’t have to always fight hard to find the relevancy hook
3. Coherence is key. Bring the copy, visuals, and the ad together
4. Being whimsical works for some brands.

It’s a strategy that’s worked very well for many brands — here being used by Chanel to promote their new perfume Gabrielle.

A sample ad doesn’t have to be too fancy or complicated: in fact, clarity is best. Just display the product and the call to action prominently enough, and wait for the orders to roll in.

This is a perfect strategy for new brands looking to build a loyal customer base.

Lessons for your campaigns:

1. Make the sign up process as quick and easy as possible — Chanel’s is literally just a few clicks and you’re done. Don’t make it hard for the customer to sign up
2. Prestigious brands like Chanel already have people’s trust — you might need to work a little harder to convince people it’s not all an elaborate scam
3. Completely for free is better than free + delivery fees — but consumers may forgive you for that if they want it bad enough.

Catching people when they are scrolling through Facebook is the perfect opportunity to galvanize people into action and get them to do something good.

Macmillan UK have taken the “Go Sober” movement and jumped on it in order to get people to fundraise on their behalf in October. Very simple, easy to understand, and with striking visuals — this is going to stand out in people’s newsfeeds.

Lessons for your campaigns:

1. Jump on an awareness day or movement to capitalize on buzz and PR
2. Get people to do good using the power of a great Facebook ad.

At the end of the day, you’re running ads to drive traffic and make sales, so you need to make sure your entire sales funnel is at its best.

Author: Gareth 
Gareth has worked in digital for almost a decade as a technical SEO, recently setting up his own content agency, Seeker, that focuses on outreach. He is a passionate advocate of community-led content and SEO synergy.