Custom Shopify theme design & development services for ecommerce brands
⚡ Best Shopify web designers & developers, founded in London, UK
Shopify + Shopifyplus
If you’re looking to move from a legacy ecommerce platform to Shopify, we can help! We’ve migrated stores from Magento, Woocommerce, Bigcommerce and more. We’ll even help tackle SEO migration.
If you need to redesign and optimize your Shopify store, we’ll help you build in all the ecommerce best practices needed to increase conversion rates and profits.
As a new brand on Shopify, we’ve got packages to help you get started with an affordable custom theme. Keeping Shopify app costs to a minimum while you scale up.
If you need help with Shopify plus, we’re experienced in replatforming, data migration, custom features and app development. Warehouse and ERP integration, multi-store synching, multi-currency and multi-language. Google analytics, tag manager and data studio setup. Including full PCI and GDPR compliance.
Our theme launch process is split up into 3 phases. Design, development & quality assurance. Typically a new brand with our Foundation package will take around 4 weeks for design, 4 weeks for development and 2-4 weeks for quality assurance. So 3 months in total. If you are replatforming, adding complex custom features or launching a Shopify Plus store; project times will be longer and more varied.
Once we’ve scoped out the project with you, you’ll hand over copy and design assets. To start we need at least a draft of your copy and lifestyle image assets. If we’re writing your copy or sourcing imagery for you, then we simply get started.
You want to improve your website conversion rates and sales, but you’re busy running your business. We take care of your Shopify design & development project so you can focus on growth.
Your project will have clear milestones for delivery. If there is scope creep, we’ll clearly communicate new timelines for when your store will launch.
Work with a dedicated account manager as a single point of contact for your project. Ensuring peace of mind and clear communication throughout the design & development process.
We’ve spent the last 12 years A/B testing high traffic & transaction volume ecommerce stores. So we know what works when it comes to ecommerce design best practices. We’ll build in all the elements you need for each page template to ensure high conversion rates. Getting more people to buy is our #1 priority in your Shopify theme project.
Most Shopify expert partners and agencies don’t show their pricing on their website. This is so they can test higher pricing on larger businesses. We have all our pricing transparent and upfront, no hidden fees, hourly rates or unexpected bills. Get a clear picture of cost and deliverables from day #1.
The first step is to understand your project type and scope. Once we plan all your features it’s time to get started. Learn more about our design and development process below.
We create your website designs in Sketch. Widely considered the leading design tool in 2024. We create designs for desktop, tablet and mobile devices. So you can see and understand the user experience across devices types and screen sizes before we commence development work. We include all the ecommerce best practices needed to ensure high conversion rates.
For design feedback and iteration we use Invision. Invision is the leading tool for design commenting and collaboration. No messy emails or time-consuming annotations, just click and collaborate.
When handing over design files to our development team we use Zeplin. This saves around 20% in development time and costs which are handed over to you in our pricing. Zeplin allows the developer access to machine written CSS for all design elements. Meaning a lot of time efficiency when writing your CSS.
We take responsive design seriously and test your code base in all the modern browsers across common device types. We use BrowserStack for robust remote browser testing and device emulation.
Because we know page load times are really important. Fast loading themes come as standard. If you use a lot of apps or are a Shopify plus store, you can also sign up to our Shopify speed optimization service. For those looking for perfection in page load times.
Our themes development process includes coding up all the meta tags as needed for on-page SEO best practices. We can also include rich snippets for reviews and other metadata as needed.
We have a 4 step quality assurance process for all Shopify themes. Two internal rounds of quality assurance for bug fixes and preparation for handover. Then two rounds of external quality assurance with you to ensure you’re ready to use and happy to launch. We use Trello kanbans for development bug ticketing.
Founded in 2012 Whole Design Studios is a Shopify design & marketing agency. Focused on growing ecommerce businesses. We work with 100+ brands monthly. Our team of 35+ designers & marketers are experts in Shopify growth.
We are a fully remote business founded in London, UK. We work with brands from the US, Australia, UK, EU and more. Our team works from 10+ countries across the world and originates from the US, UK & EU.
Whole Design are extremely professional. I would highly recommend them to anyone.
Charlotte Blakeney
ByCharlotteFast and friendly with great expertise!
Kendall Conrad
Kendall ConradVery knowledgeable and attentive staff. Helped get things running profitably and continue to try and improve on efforts.
Ryan Barr
WPStandardWe engaged Whole Design Studios over the last 3 months to help us with our websites redesign, creating paid marketing funnels, SEO and more. I highly recommend them to mature businesses looking to level up their web presence and customer understanding. If you're growth focussed, look no further.
Adam Trouncer
Athletic GreensGiles and his team at Whole Design Studios are truly marketing experts. They helped us set up and manage our Facebook ads in Smartly and achieve 400%+ ROI on campaigns. They also ran successful A/B tests that resulted in 6 figures lifts in our business. I'd recommend them to anyone looking to grow their ecommerce business fast.
Travis Chock
BaseballismWe have worked with Whole on a number of projects including our recent addition of Loyalty Lion, our loyalty program and always had a great experience. If you're looking to grow your Shopify store, give them a call.
Ahmed Zedan
Haute HijabWhole have been working with us for several months on our paid social campaigns focusing on Facebook and Instagram. We have been delighted with their continual focus on optimisation in regards CPA and CPC and have seen our revenue grow from acquisition and remarketing campaigns over this time. More than that we have been pleased with their proactive support and recommendations in areas not directly related to paid social. This includes attribution, improving cart abandonment and data integrity. Overall very happy and looking forward to continuing to see long term profitable growth in our activities with them.
Matt Peach
Hampton and AstleyGiles and his team have been a pleasure to work with. They are extremely knowledgable and are always looking for innovations in the digital sphere. The team has been very prompt and flexible with communication. We would recommend using them for your digital marketing needs!
Olivia Coflin
Project Social TWe started with Whole Designs and refined our email marketing campaign before stepping into paid ads. The entire team was really adept and provided insight into how to attract, retain and convert customers. Prior to working with Whole Design, we had freelancers as well as retained a large agency. Whole Designs by far has delivered above and beyond and has been the best experience.
Eram Siddiqui
Hudson+BleeckerWhole Design Studios are a great fit for anyone with a home decor business looking to grow. If you're looking for marketing and optimization experts on Shopify, you've found them.
Mykal Elder
RugEmporiumWhole Design Studios is a professional company that offers skilled experts in each field of work. Giles is very personable and was able to assist in growing our online presence in a short period of 3 months with his team. We were impressed with the quick growth in this time and appreciated the hands-on communication with each expert in developing our SEO, Facebook and Instagram ads and digital marketing EDM. Overall we were thoroughly impressed with the service and would recommend WHOLE to new and emerging businesses.
Lara Flax
Beach Gold BaliWhole Design Studios help us build our instagram presence and engagement. They are very knowledgeable and responsive and are a real pleasure to work with!
Leticia Labre
Larone ArtisansGiles and his team were helpful and support from the moment we started working with them. They provided insightful suggestions on what could be improved with our site and what could be done to help improve conversions. The resulting design was both well designed, on brand and eye-catching. We couldn't be happier and would highly recommend them.
Amber Maxwell
Fashion Music FriendsWe worked with WHOLE for about 3 months, they were looking after our social media advertising for us. The monthly fee they charge for this service was better than what some of the other agencies I spoke to were charging, probably because they have a remote team around the world instead of an expensive office in a North American city. So after a very positive call with the owner of the company we decided to go with them. Their account manager who was looking after us was a very capable, helpful and attentive guy who went above and beyond the call of duty, and definitely knew his stuff.
Dave Menceles
JitsShopThey are doing good job and reliable too. CEO Giles is doing best for providng the useful information through newsletter.
Koki Iwahara
JapaneseChefsKnifeWe have been working for several months with Whole Design Studio and we are very impressed by the depth of their knowledge, particularly with every aspect of Shopify platform. Giles has been a real pleasure to work with. We highly recommend them.
Paolo Costagli
Paolo CostagliGiles is an expert in his field in ecommerce functionality, design and marketing. His skill level is at an extremely high calibre. All his team are a pleasure to deal with and they ensure the job is done in a quick turn around with optimum measured results. l have no hesitation in recommending his agency if you're looking for professionals with a fast and cost effective growth strategy.
Taryn Vinson
WanderLuxeYogaWhole are a great fit for any ecommerce fashion business looking to grow
Paul Veldman
Asara Leather GoodsGiles and his team helped me develop and tweak my shop function and capabilities. They are highly trained professionals who deliver excellence and expert experience in their field of ecommerce, marketing and functionality. Their turn around time is quick and I would not hesitate in recommending their services. Thank you Giles & Whole Design Studios.
Taryn Vinson
CANVASCreativeAgencyGreat experience, Good growth results.
Sanesh Prasad
RaVenClanWhole Design Studio is a great and professional company, they offer several IT and SEO services.
Davide Bentura
Carola ZetaWe've been working with Whole Design Studios for about a year now, in which they helped us with SEO, email automations and FB & Google campaigns. All team members which I've been working with have all been communicating very well and very accommodating. They always show genuine interest in our success and come up with useful suggestions. Lovely people to work with.
Yael Stern
Psylo FashionUse our custom Shopify theme quote builder to get an instant quote.
Giles Thomas
CEOOptimize your Shopify conversion rates. 5 lesson course, learn 51 ecommerce best practices to get more visitors to buy.
