SEO Action Items

What are some typical examples of SEO action items?

The number in parenthesis represents the number of action items it would take.

Content Creation Action Items:

  • (1) Plan a piece of authority content
  • (1) ~150 words of writing (includes revisions)
  • (1) Create a quick banner/graphic for a piece of content (revisions included)
  • (1) Publish a piece of content to the site 

 

Link Building Action Items:

  • (1) Research and develop a list of ~5 link creation targets
  • (1) Evaluate a competitor’s backlink profile for reverse-engineering purposes
  • (1) Find ~2 broken link building opportunities

 

Architecture and User Experience Action Items

  • (1) Implement conversion goal tracking
  • (1) Develop, optimize, and implement homepage title tag & description for one page
  • (1) Warm up our inbound link creation targets
  • (1) Create a client e-mail address and connect it to our email system
  • (1) Study link creation target content and linking trends
  • (1) Keyword research
  • (1) Develop a better title tag infrastructure for the subpages
  • (1) Optimize ~5 images
  • (1) Remove organic search spam from Google Analytics
  • (1) Set up segmenting in Google Analytics to drill down search analytics
  • (1) Set up client with a phone call tracking service (client typically pays for this service directly)

What if a task is bigger than an action item?

Bigger tasks will need to be broken into a couple of action items. Here are some potentially bigger tasks and their respective number of action items. Anything a little more complex than the single action items above will consist of multiple action items. Here are a few examples:

  • (4) Set up a split testing service and a test (client typically pays for this service directly)
  • (4) Move standalone blog to the main domain
  • (2) Create and send an outreach/followup campaign
  • (5) On-page optimization of one page including keyword research and ~450 words of content creation
  • (5) Guaranteed DA30+ in-content backlink
  • (4) Guaranteed DA20+ in-content backlink
  • (3) Guaranteed DA10+ in-content backlink
  • (30) Higher-quality inbound link campaign, yielding 5 or more links

What could a realistic first month look like on a 14 action item plan?

The first month is usually spent getting the site’s on-page SEO ducks in a row and start planning our first “power page”.  Typically it looks something like this:

  • (1) Keyword research to determine initial list of main and secondary keywords to focus on first (homepage)
  • (1) Develop, optimize, and implement homepage title tag & description for home page
  • (1) Implement basic conversion goal tracking
  • (1) Remove organic search spam from Google Analytics
  • (1) Optimize ~5 images
  • (2) Research and develop a list of ~10 link creation targets
  • (1) Study link creation target content and linking trends
  • (1) Create power page topic
  • (1) Power page content framework planning
  • (4) Start creating a power page (these four action items cover the first 600 words of an eventual 1500+ word piece of content)

What could a realistic second month look like on a 14 action item plan?

Bigger tasks will need to be broken into a couple of action items. Here are some potentially bigger tasks and their respective number of action items. The number in parenthesis represents the number of action items it would take.

  • (6) Continue creating the power page we started last month (these six action items cover the next 900 words of the piece of content)
  • (1) Create a quick banner/graphic for a piece of content (revisions included)
  • (1) Publish a piece of content to the site and optimize the page
  • (2) Add 10 more link creation targets to our list
  • (2) Send out a round of e-mails to ~20 link creation targets
  • (1) Study link creation target content and linking trends
  • (1) Create our next power page topic

 

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