Marketing automation has become essential for businesses looking to scale, engage with customers, and streamline their operations. Klaviyo, a powerful email and SMS marketing platform, helps businesses reach their audiences with personalized communication. When you combine Klaviyo with Zapier, an automation tool that connects apps without coding, you unlock even more potential to automate workflows, save time, and improve efficiency.
In this blog post, we’ll explore the integration between Klaviyo and Zapier, why it matters, and how to get started with popular use cases to boost your marketing efforts.
Klaviyo is a leading email and SMS marketing platform designed for eCommerce businesses. It allows you to collect and analyze customer data to send targeted, personalized messages at scale. Klaviyo’s user-friendly interface and powerful analytics enable businesses to build automated email flows, segment audiences, and boost engagement based on real-time behavior.
With Klaviyo, you can:
Klaviyo is especially popular with Shopify, WooCommerce, and other eCommerce platforms because of its deep integrations, making it a go-to choice for businesses focused on driving conversions.
Zapier is a no-code automation tool that connects thousands of apps and automates tasks between them. It allows users to create “Zaps,” which are workflows triggered by specific actions (like receiving a new lead). With Zapier, you don’t need to know how to code to connect Klaviyo to your other tools, meaning you can create automations that will run in the background and save you time.
Some popular apps you can connect to Klaviyo through Zapier include Google Sheets, Facebook Lead Ads, Shopify, and Typeform. With Zapier, you can ensure that your customer data seamlessly flows between apps, enabling better marketing, organization, and customer engagement.
Integrating Klaviyo with Zapier allows you to unlock powerful automations, letting your tools work together to save time and enhance customer experiences. Here are some benefits of integrating Klaviyo with Zapier:
Here are some of the most popular ways to integrate Klaviyo with other tools using Zapier:
Google Sheets is a great way to keep track of your subscribers or store backup data. With Zapier, you can automatically add new Klaviyo subscribers into a Google Sheets document, ensuring all your data is captured and stored without manual updates.
Example Use Case: Every time someone subscribes to your Klaviyo list, their information is automatically added to a Google Sheets row for easy record-keeping.
If you’re running lead generation campaigns through Facebook, Zapier makes it easy to automatically add new leads to Klaviyo as subscribers. This ensures leads from your Facebook ads are seamlessly integrated into your email marketing funnel for nurturing.
Example Use Case: Every time someone submits their information via a Facebook Lead Ad, they’re added to a Klaviyo email list and entered into a nurturing flow.
For eCommerce businesses, integrating Klaviyo with Shopify via Zapier allows you to create automations that trigger based on Shopify actions, such as a customer making a purchase. This helps you segment your customers and trigger personalized marketing campaigns in Klaviyo.
Example Use Case: When a customer makes a purchase in Shopify, Zapier automatically adds them to a segment in Klaviyo and triggers a post-purchase email series.
Do you use forms for surveys, lead generation, or event sign-ups? Zapier allows you to send Typeform responses directly to Klaviyo, meaning you can capture new subscribers or segment existing ones based on their form responses.
Example Use Case: When someone fills out a Typeform survey, Zapier adds them to a specific Klaviyo list based on their answers, ensuring personalized follow-up.
If your website is built on Webflow, you can use Zapier to automatically transfer form submissions from your Webflow site into Klaviyo. This ensures that any leads or customer inquiries are instantly added to your marketing funnel.
Example Use Case: When a visitor submits a contact form on your Webflow website, Zapier adds them as a new subscriber in Klaviyo and triggers a welcome email sequence.
Here’s a basic guide on how to set up a simple integration between Klaviyo and another app (e.g., Google Sheets):
If you’re looking for more sophisticated automations, Zapier allows you to create multi-step Zaps. For example, you can trigger an email campaign in Klaviyo based on a lead’s interaction with your Shopify store or a form they submitted via Typeform. You can also use Zapier’s webhook functionality to connect apps that don’t have pre-built integrations.
To get the most out of your Klaviyo and Zapier integration, keep the following tips in mind:
By integrating Klaviyo with Zapier, you can automate tasks, manage customer data more efficiently, and create personalized marketing campaigns that drive results. Whether you’re capturing new leads, segmenting customers, or syncing data with other apps, this powerful combination saves time and improves overall marketing performance.
Ready to automate your marketing efforts? Get started by integrating Klaviyo with Zapier today and take your customer engagement to the next level.
Giles Thomas
CEOOptimize your Shopify conversion rates. 5 lesson course, learn 51 ecommerce best practices to get more visitors to buy.
