Choosing the right eCommerce marketing platform can have a major impact on your brand’s growth. If you’re trying to decide between Klaviyo and Omnisend, you’re not alone. Many users debate which platform is better, and today, we’ll help you figure it out. Both Klaviyo and Omnisend are popular email marketing tools designed for eCommerce businesses, but they cater to different needs.
We recommend Klaviyo for email marketing. Designed specifically for online stores, Klaviyo offers robust features to help you not just send emails, but drive sales. Plus, if you want to connect with your customers through SMS, Klaviyo’s integrated SMS platform works seamlessly with your email campaigns for even better results.
Omnisend is ideal for beginners or those new to eCommerce, while Klaviyo suits more experienced marketers or businesses with larger budgets. We’ll compare the features of each platform so you can decide which one is best for your email marketing strategy.
Omnisend is built for sales-driven eCommerce companies and stands out for its ability to track who purchases products from specific email addresses. It’s a great choice if your focus is on automation rather than list segmentation.
Klaviyo is a cloud-based email marketing tool that integrates smoothly with popular eCommerce platforms like Magento, Shopify, and WooCommerce. It’s also beneficial for B2B and B2C businesses that prefer a personalized website over an eCommerce portal. Klaviyo allows you to import customer data and start segmenting your audience for targeted campaigns and flows.
With Klaviyo, you gain immediate access to all features as soon as you sign up, and it scales with your business as you grow. Omnisend offers most of its features through paid subscriptions, including automation and specialized documentation, whereas Klaviyo provides these tools for free right away.
Both platforms offer visual email composers with drag-and-drop functionality. Klaviyo allows for basic customization with text, images, columns, buttons, and tables, though more complex tasks like creating special coupon codes can be manual. Omnisend provides a lot of customization opportunities in its email designer, offering more creative control, though it starts with fewer templates than Klaviyo.
Both Omnisend and Klaviyo support segmentation-based targeting to deliver the right message to the right user at the right time. Klaviyo allows unlimited segments with no restrictions on criteria or data usage, while Omnisend limits the number of segments based on your subscription plan. Klaviyo also syncs segments with Facebook Custom Audiences for retargeting ads, while Omnisend offers this only for Google ads.
Klaviyo offers more extensive A/B testing options, including variables like sender name, subject lines, discount rates, color schemes, send times, and content. Omnisend’s A/B testing is more limited, focusing on just a few variables.
Klaviyo integrates with more apps, making it a better fit for businesses with a complex advertising stack. It offers more precise targeting, automation, and ROI tracking. Omnisend, on the other hand, excels in customer support, providing 24/7 live chat and email assistance. Klaviyo’s support is more limited, with email service available during specific hours.
Omnisend offers tiered pricing based on the number of contacts. Its free plan allows up to 15,000 emails per month. Paid plans start at $16 per month for up to 500 customers, with options for email automation and SMS marketing. The Pro plan, at $99 per month, includes omnichannel ads and $99 in monthly SMS credits.
Klaviyo’s email-only plan costs $20 per month for up to 500 contacts, offering unlimited email sends and customer support. Higher tiers, like $45 per month for 1,500 contacts and $70 per month for 3,000 contacts, offer more flexibility. A free option is available for up to 250 contacts and 500 emails per month. SMS can be added for an additional cost, such as $3.50 for 100 SMS messages with the 500 contacts plan.
Omnisend is the right choice if lead capture (thanks to pop-ups) and integration are more important to you than list segmentation and advanced email design.
Klaviyo is ideal if you’ve been marketing your eCommerce store for a while and are ready to scale, or if you’re a tech-savvy beginner willing to invest time in learning its features. It’s powerful for list segmentation and advanced targeting, so make sure you’re collecting detailed customer and lead information.
When choosing an email marketing provider, it’s important to research and test each tool thoroughly to see which one fits your growing online store best. Not every tool suits every business, but hopefully, this analysis has given you a good starting point. What are your favorite features of these tools? Let us know.
Giles Thomas
CEOOptimize your Shopify conversion rates. 5 lesson course, learn 51 ecommerce best practices to get more visitors to buy.
