Klaviyo, Inc. is a leading technology company offering a comprehensive Software-as-a-Service (SaaS) platform designed to help businesses leverage their first-party data to create personalized marketing experiences. Founded in 2012 by Andrew Bialecki and Ed Hallen, and headquartered in Boston, Massachusetts, Klaviyo empowers entrepreneurs, small to medium-sized businesses, mid-market companies, and enterprises globally, including in the U.S., Europe, Asia-Pacific, the Middle East, and Africa.
Klaviyo’s cloud-native platform combines data storage, segmentation, and messaging capabilities into a unified solution. Its advanced machine learning and artificial intelligence tools allow businesses to store, analyze, and predict customer behavior. With features like drag-and-drop email templates, A/B testing, AI-powered subject line creation, and smart send times, businesses can easily deliver targeted, personalized email campaigns. Klaviyo also supports SMS and push notifications to further engage customers, ensuring multi-channel marketing is streamlined and impactful.
The platform integrates seamlessly with major e-commerce platforms like Shopify, BigCommerce, and Magento, making it an ideal choice for e-commerce businesses. Klaviyo’s solutions include a customer data platform for managing, syncing, and deploying data, as well as tools for collecting product reviews and enhancing customer profiles. By unifying consumer data and automating marketing efforts, Klaviyo helps businesses deliver the right message at the right time to maximize marketing efficiency and drive measurable outcomes.
Giles Thomas
CEOOptimize your Shopify conversion rates. 5 lesson course, learn 51 ecommerce best practices to get more visitors to buy.
