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Klaviyo Statistics 2024: UPDATED Facts, Market Share & More

by Giles ThomasLast updated on September 30, 2024

Klaviyo: You’ve likely heard of it as a top-tier email and SMS marketing platform, but just how impactful is it in today’s ecommerce world?

You may know it’s influential, but how influential?

This post is packed with updated Klaviyo statistics for 2024. It provides you with the hard facts behind the platform’s growing popularity, the truth behind the hype, and the stats that drive businesses to integrate Klaviyo into their marketing strategy. We’ll cover:

  • Global ecommerce and email marketing trends
  • Klaviyo usage statistics
  • Klaviyo revenue and growth data
  • Other interesting Klaviyo stats

Where possible, we’ve updated the information with data from 2023, but when necessary, earlier statistics are included. As new data becomes available, we will keep this post updated so that you always have the latest info on hand. Let’s dive straight into these Klaviyo statistics.

A Few Quick Klaviyo Facts

  • Klaviyo was founded in 2012 in Boston, USA, by Andrew Bialecki and Ed Hallen.
  • The company now serves over 100,000 businesses globally, with notable clients such as Gymshark, Huckberry, and ColourPop.
  • Klaviyo is known for its robust email and SMS marketing automation, primarily for ecommerce businesses.
  • It integrates seamlessly with platforms like Shopify, WooCommerce, and Magento.
  • Klaviyo’s advanced data analytics allow businesses to segment their customers and target them with highly personalized messages.
  • Klaviyo’s pricing is usage-based, starting with a free plan that covers up to 250 contacts and 500 emails.
  • The company raised $320 million in a Series D funding round in 2023, bringing its valuation to over $9 billion.

Global Ecommerce and Email Marketing Trends

Before we dive into the Klaviyo-specific stats, let’s take a quick look at the broader ecommerce and email marketing landscape:

  • Global ecommerce market size: The ecommerce market is expected to hit $6.3 trillion in 2024, growing from $4.9 trillion in 2021.
  • Email marketing ROI: Email marketing continues to deliver a high ROI, with an average return of $42 for every $1 spent.
  • SMS marketing growth: SMS marketing is growing rapidly, with a projected growth rate of 23% in 2024, driven by higher engagement rates compared to other channels.

Klaviyo, with its emphasis on data-driven email and SMS marketing, is perfectly positioned to help businesses capitalize on these trends.

Klaviyo Usage Statistics

Klaviyo has rapidly grown to become one of the go-to platforms for ecommerce email and SMS marketing. Here are some key statistics that highlight its influence:

  • 100,000+ businesses use Klaviyo: From startups to well-established brands, Klaviyo powers their email marketing campaigns.
  • Over 3.8 billion emails are sent through Klaviyo each month.
  • Most popular integrations: Klaviyo’s seamless integration with Shopify is one of the key reasons for its success, followed by WooCommerce, Magento, and BigCommerce.
  • Revenue impact: On average, businesses using Klaviyo’s platform have seen a 29% increase in revenue from personalized marketing.
  • SMS adoption: In 2023, over 60% of Klaviyo users integrated SMS into their marketing strategy, leveraging its high open rates.

Klaviyo Revenue and Growth Statistics

Klaviyo’s recent growth has been nothing short of impressive. Here’s a breakdown of the latest financial and growth data:

  • 2023 Revenue: Klaviyo’s revenue for 2023 was estimated at $750 million, a 40% increase from the previous year.
  • Gross profit margin: Klaviyo’s gross profit margin remained strong at 85% in 2023, reflecting the high scalability of its SaaS model.
  • Valuation: As of 2023, Klaviyo was valued at over $9 billion following its latest funding round.
  • IPO rumors: Speculation suggests that Klaviyo may consider going public in the next few years, though the company has not confirmed any details.

Klaviyo Growth and Adoption

Klaviyo’s rise has been fueled by a combination of product innovation, strategic partnerships, and a shift towards data-driven marketing. Here are some statistics that illustrate its growth trajectory:

  • 2015: Klaviyo had around 5,000 customers.
  • 2020: That number grew to 70,000 businesses.
  • 2024: The company now serves over 100,000 businesses globally, with a particular focus on ecommerce brands.
  • Funding milestones: Klaviyo has raised over $475 million in funding, with the latest round (Series D) valuing the company at $9 billion.
  • Workforce: Klaviyo employs over 2,500 people as of 2024, with plans to expand further into international markets.

Other Interesting Klaviyo Stats

Here are a few more interesting statistics about Klaviyo that you may not know:

  • Klaviyo users send over 300 million SMS messages per month, with a 98% open rate.
  • 50% of Klaviyo users are in the U.S., but the platform is rapidly growing in markets like the UK, Australia, and Canada.
  • Klaviyo boasts an industry-leading 40% open rate for automated emails.
  • Top apps: Klaviyo integrates with over 220 platforms and apps, including top Shopify apps like ReCharge, Yotpo, and Gorgias.

Ready to Become a Klaviyo Statistic?

If you’ve read through these stats and facts and are thinking about integrating Klaviyo into your business, now is the time. With its data-driven approach, robust email and SMS marketing capabilities, and impressive ROI, Klaviyo is helping thousands of businesses grow.