When it comes to building strong customer relationships, SMS marketing is a powerful tool that can’t be ignored. Klaviyo, known for its robust email marketing platform, also offers comprehensive SMS marketing capabilities. Understanding Klaviyo’s SMS pricing structure is key to determining how you can leverage this channel for your business without breaking the bank. In this blog post, we’ll dive into Klaviyo’s SMS pricing, what factors influence the cost, and how it compares to other platforms so you can make an informed decision.
Klaviyo SMS operates on a credit-based system, where each SMS and MMS message consumes a certain number of credits. Here’s a breakdown of the pricing structure:
Larger plans are available as your list grows. The more credits you purchase, the lower the cost per message, making it a scalable solution for businesses of all sizes.
| Features | Free Plan | Email Plan | Email and SMS Plan | Klaviyo Enterprise |
|---|---|---|---|---|
| Email Sends | Up to 500/month | Up to 250,000/month | Up to 250,000/month | From 250,001/month |
| SMS/MMS Credits | 150 | 150 | 1250 | Custom |
| Segmentation | Yes | Yes | Yes | Advanced |
| Automation | Yes | Yes | Yes | Advanced |
| CRM | Yes | Yes | Yes | Advanced |
| Forms | Yes | Yes | Yes | Advanced |
| Templates | Yes | Yes | Yes | Advanced |
| Integrations | Yes | Yes | Yes | Advanced |
| A/B testing | Yes | Yes | Yes | Advanced |
| Product Recommendations | Yes | Yes | Yes | Advanced |
| Price per month | ||||
| 250 Active Profiles/mo | $0 | $20 | $35 | – |
| 1000 Active Profiles/mo | – | $30 | $65 | – |
| 3000 Active Profiles/mo | – | $70 | $85 | – |
| 5000 Active Profiles/mo | – | $100 | $115 | – |
| 10,000 Active Profiles/mo | – | $150 | $165 | – |
| 20,000 Active Profiles/mo | – | $375 | $390 | – |
Klaviyo’s SMS pricing offers flexibility that scales with your business, making it a solid choice for those looking to integrate SMS into their marketing strategy. Whether you’re a small business just starting or a growing brand needing more advanced features, Klaviyo provides a range of pricing options to suit different needs. As you weigh your options, remember that the effectiveness of SMS marketing isn’t just in the price but in the quality of engagement it drives. Take the time to explore Klaviyo’s full capabilities to see how it can help elevate your marketing efforts.
Giles Thomas
CEOOptimize your Shopify conversion rates. 5 lesson course, learn 51 ecommerce best practices to get more visitors to buy.
