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Klaviyo Partner Portal: Empowering Agencies, Freelancers, and Tech Partners

by Giles ThomasLast updated on October 3, 2024

The Klaviyo Partner Portal offers a robust platform for businesses to grow alongside Klaviyo’s powerful marketing ecosystem. Whether you’re an agency, freelancer, or tech partner, the Partner Portal provides exclusive tools, resources, and opportunities that help you deliver more value to your clients while expanding your own business. This post will explore how the Klaviyo Partner Portal can transform your business, making it easier to scale, increase revenue, and build stronger client relationships.


The Klaviyo Partner Ecosystem

The Klaviyo Partner Ecosystem

Klaviyo’s Partner Ecosystem is designed to fuel growth for a wide variety of professionals, including digital marketing agencies, tech partners, freelancers, and system integrators. With over 6,500 agency partners and 260+ tech partners, the ecosystem creates limitless opportunities for collaboration, growth, and innovation.

Klaviyo offers two primary partnership tracks:

  • Agency Partners: These partners use Klaviyo to provide marketing services to their clients and recommend Klaviyo to potential customers.
  • Tech Partners: These partners build integrations that enhance Klaviyo’s core functionality or feed data into the platform for a more seamless customer experience.

Whether you’re looking to grow your client base or streamline your technology stack, partnering with Klaviyo gives you access to cutting-edge tools and collaborative opportunities.


Key Features of the Klaviyo Partner Portal

The Klaviyo Partner Portal is packed with features designed to help partners grow their business and better serve their clients. Let’s explore some of the key benefits you’ll enjoy:

Lead Generation and Sales Support

One of the standout features of the Klaviyo Partner Portal is the lead generation support. The portal provides co-brandable campaign resources to help you launch lead generation programs quickly and efficiently. You can use these resources to build your pipeline faster and win new clients.

In addition, the Partner Portal offers client health dashboards, which make customer Net Promoter Scores (NPS) and product usage data visible to both Klaviyo’s customer success managers and partner agencies. This enables seamless collaboration to improve a mutual customer’s Klaviyo ROI, ensuring everyone’s on the same page.

Training and Resources

Success in marketing depends on staying up-to-date with the latest tools and strategies. The Klaviyo Partner Portal includes a Partner Enablement Hub, filled with training programs, certificates, and other resources to empower your sales and marketing teams. Whether you’re onboarding new employees or refining your current team’s skills, the resources available will ensure your team is well-equipped to deliver world-class marketing services.

Support and Collaboration

Collaboration is at the heart of the Klaviyo Partner Portal. Partners gain early access to new product features, certifications, and platform updates, which helps you stay ahead of industry trends and bring innovative solutions to your clients.

Need help or have questions? The new ticketing system in the Partner Portal streamlines support, making it easy to submit questions, track feedback, and receive assistance in one centralized location.

Incentives and Rewards

Klaviyo has also introduced incentives and rewards to foster friendly competition among partners. High-performing agencies are recognized with exclusive rewards, accolades, and increased visibility to potential clients. This creates a win-win scenario, where partners can celebrate their success while attracting more business.

Additionally, the Partner Portal makes it easy to collaborate with Klaviyo on co-branded marketing campaigns. By working directly with Klaviyo, you can build industry-leading marketing programs that showcase your expertise and innovation.


The Benefits of Becoming a Klaviyo Partner

Growth Opportunities

By becoming a Klaviyo partner, you’re tapping into a platform that’s designed to help you grow your business. From lead generation support to access to resources that help you close more deals, the Partner Portal is a growth engine for any agency or tech partner. The tools and support provided help you deliver measurable results for your clients, which in turn strengthens your own business.

Enhanced Value for Clients

Klaviyo’s unified customer platform enables you to provide exceptional value to your clients by offering data-driven solutions that optimize their marketing efforts. By leveraging Klaviyo’s robust platform, you can help clients boost their ROI, increase customer retention, and scale their business more effectively.

Revenue Growth

Partnering with Klaviyo also provides significant revenue growth opportunities. Through the Partner Portal’s co-brandable campaigns, training, and lead generation resources, you’ll have everything you need to bring in new clients and deepen relationships with existing ones. This means more revenue opportunities for your agency or tech business.


How to Become a Klaviyo Partner

The Klaviyo Partner Sign Up

Joining Klaviyo’s partner program is a straightforward process. Whether you’re an agency, freelancer, or tech partner, Klaviyo provides a simple application process to get started. You can sign up as an agency partner if you want to use Klaviyo to deliver marketing services or as a tech partner if you’ve built integrations that enhance Klaviyo’s core features. Once accepted, you’ll gain access to the Klaviyo Partner Portal and start benefiting from its extensive resources.


Klaviyo Agency Directory

If you’re looking for strategic guidance or additional expertise, the Klaviyo Agency Directory is an excellent resource. This directory connects you with Klaviyo-certified agencies that provide a variety of services, from email marketing to web development. These agencies have deep knowledge of the Klaviyo platform and can help you implement advanced marketing strategies to drive results for your clients.

By leveraging the agency directory, you can enhance your own service offerings, collaborate on projects, or refer clients to top-notch marketing professionals. Explore the Klaviyo Agency Directory here.


Conclusion

The Klaviyo Partner Portal is a game-changer for agencies, freelancers, and tech partners looking to scale their business, increase revenue, and deliver more value to their clients. By offering robust lead generation tools, training, collaboration opportunities, and incentives, the Partner Portal is designed to help you succeed in today’s competitive market.

Whether you’re just starting out or are looking to deepen your involvement with Klaviyo, the Partner Portal provides everything you need to grow. Sign up today to take advantage of the tools and resources that will help you and your clients thrive.