Building out a set of well-designed Klaviyo flows is one of the highest ROI marketing strategies an Ecommerce store can implement. With so many different email and SMS flow setups, knowing where to focus can be tricky. But fear not! We’re here to cut through the noise and show you the 14 best Klaviyo flows that every Ecommerce brand should consider implementing.
These flows have been curated from years of experience working exclusively with Klaviyo. Whether you’re just starting out or looking to refine your email marketing strategy, these flows will help you increase engagement, drive sales, and build lasting relationships with your customers.
For the sake of these examples, we’re using our in-house gaming supplement brand MaxMode.
Let’s dive in!
The Non Buyer Welcome Flow is often the single highest revenue generator for Ecommerce brands. It introduces new subscribers to your brand, typically after they sign up for a discount or email updates but haven’t yet made a purchase.
Flow Structure:
Subject: Welcome to MaxMode! 🎮
Preview text: Thank you for joining us! Here’s a special gift just for you.
Welcome to the MaxMode family! We’re stoked to have you on board as we level up together in the quest for peak performance.
As a special thank you for joining our community, enjoy 10% off your next purchase of Berry Boost or any of our products. Our delicious raspberry-flavored formula is designed to supercharge your energy, focus, and reaction time, helping you reach new heights in your gaming and athletic pursuits.
Use Code: WELCOME10 at Checkout
Get ready to power up and unlock your full potential with MaxMode!
Subject: Welcome to MaxMode! I’m Novian, and I’ve got a gift for you!
I’m Novian, the founder of MaxMode, and I want to extend a huge thank you for joining our community!
You’ve made an awesome choice by choosing MaxMode. Our Berry Boost isn’t just another energy product; it’s specifically designed to elevate your performance, whether you’re gaming, working out, or tackling any challenge. We believe that everyone deserves the chance to unlock their full potential, and our delicious, low-calorie formula helps you stay energized and focused without the crash.
We’re excited to be building a community of passionate individuals like you. As a special welcome gift, enjoy 10% off your next purchase with the code WELCOME10—a little boost to kickstart your journey!
Let’s crush those goals together!
Novian
Subject: Tick Tock! Your Exclusive Discount is Running Out ⏳
Preview text: Better Hurry!
We’ve noticed your exclusive 10% off discount is still waiting for you, and we know you’ll love what MaxMode has in store! Our Berry Boost is designed to supercharge your gameplay, giving you the energy and focus needed to dominate every session.
Dive in and explore how our formula can elevate your performance and help you crush those goals. But don’t wait too long—this special offer won’t last forever. After all, every gamer knows that time is of the essence!
Why Choose MaxMode?
- Unleash your potential with our energy-boosting Berry Boost.
- Stay sharp and ready for any challenge that comes your way.
Hurry! Offer valid for a limited time.
Shop Now & Save 10%!
Use Code: WELCOME10 and snag 10% off. Offer ends soon!
Subject: 24 Hours Left for Your Exclusive Discount! 🌟
Preview text: Your 10% off is expiring soon.
Final Reminder: 24 Hours Left!
This is your last call! Your exclusive 10% off discount is about to expire in just 24 hours, and we don’t want you to miss out on the chance to supercharge your gaming experience with MaxMode.
Our Berry Boost is crafted to give you the energy and focus you need to level up your performance. Whether you’re gaming, working out, or tackling any challenge, now’s the time to grab your boost!
Don’t Forget: Use Code: WELCOME10 at checkout to save 10%.
Shop Now & Claim Your Discount!
Let’s make those gaming goals a reality!
The Checkout Abandonment Flow targets customers who started the checkout process but didn’t complete it. This is one of the highest ROI flows, reminding shoppers to finish their purchase.
Flow Structure:
Subject: Oops! You Left Something Behind! 🛒
Preview text: We noticed you have Berry Boost waiting in your cart
Hey there, gamer! It looks like you left a tub of our epic Berry Boost in your cart, and we don’t want you to miss out on supercharging your gameplay with MaxMode! This energy-boosting formula is crafted to give you the focus and stamina you need to dominate every challenge.
Take Me to My Cart!
Get ready to unleash your full potential and take your performance to the next level. Let’s do this!
Subject: Last Chance! Your Berry Boost is About to Slip Away! ⏳
Preview text: Don’t miss out—complete your order now!
This is your last chance to grab your epic Berry Boost waiting in your cart! This energy-boosting formula is designed to elevate your gameplay and help you conquer every challenge.
Time is running out, and we don’t want you to miss out on supercharging your performance. Click below to head back to your cart and complete your order before it’s gone!
Finish My Order!
Get ready to unlock your full potential and dominate your next session.
Subject: Elevate Your Game with Berry Boost! 🚀
Preview text: Don’t miss out on supercharging your gameplay.
We noticed you checked out our Berry Boost but didn’t make the leap. If you’re looking to elevate your gameplay and stay sharp during those intense sessions, our energy-boosting formula is just what you need!
Packed with delicious raspberry flavor, Berry Boost is designed to enhance your focus, reaction time, and stamina—so you can conquer every challenge that comes your way. Don’t let this opportunity pass you by!
Ready to take your performance to the next level?
Grab Your Berry Boost Now!
Let’s power up your game!
Subject: Still Interested? Enjoy 10% Off Your Berry Boost! 🎮
Preview text: Here’s a little something to help you take the plunge!
We noticed you’ve been eyeing our Berry Boost, and we want to make it even easier for you to take the leap! As a special thank you for being part of the MaxMode community, we’re offering you 10% off your order.
Our Berry Boost isn’t just any energy formula; it’s designed to enhance your focus, reaction time, and stamina—everything you need to conquer every challenge in your path. Plus, it’s deliciously refreshing!
Use Code MAX10 at checkout to claim your discount and supercharge your gameplay.
Get My Berry Boost Now!
For customers who browse your store without adding products to their cart, the Browse Abandonment Flow works like a gentle nudge, reminding them about what they were looking at and encouraging them to return.
Subject: People keep on coming back for more
Preview: Berry Boost is crazy popular!
Hey {{ first_name|title|default:’there’ }},
Wow, our Berry Boost flying off the shelves and we figured you might want to know about it. 😉
[SHOP NOW]
NOTE: Top selling products, show dynamic product widget that shows the product they viewed.
Subject: Bets on how long our stock will last are already being placed
Preview: Our Berry Boost is flying off the shelves!
Hey {{ first_name|title|default:’there’ }},
Berry Boost is going fast. Catch it now!
The Post Purchase Flow keeps the conversation going after a customer buys. For new customers, this is a chance to reinforce their decision. For returning buyers, it strengthens loyalty.
Subject: Thank You for Your Order! 🎉
Hi {{ first_name|title|default:”there” }},
I’m Novian, the owner of MaxMode, and I want to personally thank you for your order! We’re thrilled to have you with us.
You’ve made a fantastic choice with our Berry Boost, and I can’t wait for you to experience the energy and focus it brings to your gameplay. Every scoop is crafted to help you unlock your full potential, whether you’re battling it out in a game or tackling your daily challenges.
If you have any questions or need support, feel free to reach out. We’re here to help you on your journey to peak performance.
Once again, thank you for choosing MaxMode.
Cheers,
Novian
Subject: Thank You for Your Continued Support! 🎉
Hi {{ first_name|title|default:”there” }},
I’m Novian, the owner of MaxMode, and I want to personally thank you for your repeat order! Your choice to get our Berry Boost again shows your commitment to unlocking your full potential. I can’t wait for you to experience that energy and focus once more—whether you’re diving into gaming or tackling your daily challenges.
If you have any questions or need assistance, feel free to reach out. We’re here to support you on your journey to peak performance.
Thanks again for choosing MaxMode.
Cheers,
Novian
Subject: Ready to Maximize Your Performance! 🚀
Preview: Make the most of your Berry Boost!
Tips to Maximize Your Berry Boost Experience!
We’re excited for you to experience the energy and focus our Berry Boost brings to your gameplay. While you’re waiting for your order to arrive, here are some tips to help you make the most of your new MaxMode product:
- Mix It Right: For the best taste and results, mix one scoop of Berry Boost with 8-12 ounces of cold water or your favorite beverage. Shake it up for a refreshing boost!
- Timing is Key: To maximize your performance, consume Berry Boost about 20-30 minutes before your gaming session or workout. This will give your body the time it needs to feel the effects.
- Stay Hydrated: Pair Berry Boost with plenty of water throughout your day. Staying hydrated is crucial for peak performance, especially during intense gaming or physical activity.
We’re excited for you to dive in and start experiencing the benefits of Berry Boost. If you have any questions or need more tips, don’t hesitate to reach out!
Subject: Fuel Your Game for Longer
Preview: Stock up on Berry Boost with our Value Packs
Ready to Level Up Your Berry Boost Experience?
We hope you’re enjoying your Berry Boost and feeling the energy and focus it brings to your gameplay! If you’re loving the boost and want to keep the momentum going, why not consider upgrading to a bulk order?
Why Choose Our Value Packs?
- Save More: Enjoy significant savings when you purchase Berry Boost in larger quantities. More fuel for your gameplay without breaking the bank!
- Never Run Out: Keep your supply stocked so you can focus on conquering every challenge without worrying about reordering.
- Share the Boost: Got friends or teammates? Stock up and share the energy! It’s a great way to bond and level up together.
Upgrade to Value Packs Now!
If you’re ready to take your performance to the next level, check out our value packs and enjoy the benefits of Berry Boost in larger quantities!
Subject: Level Up Your Savings with Berry Boost! 🎮
Preview: Buy more, save more! Enjoy up to 30% off with our Value Pack.
Maximize Your Savings with Our Berry Boost Value Pack!
We hope you’re still riding the energy wave with your Berry Boost! If you’re loving the boost, now’s the perfect time to take advantage of our Value Pack offer and save big!
You can save 20% when you purchase 2 packs of Berry Boost. If you really want to fuel your gameplay, go all in and buy 3 packs to enjoy an amazing 30% off!
This is a fantastic way to ensure you have the energy and focus you need for every gaming session while keeping more money in your pocket. With the Value Pack, you’ll be ready to conquer every challenge that comes your way!
Don’t miss out on these savings—stock up now and keep your gameplay at its peak!
Grab Your Value Pack and Save!
A sunset flow in Klaviyo serves to re-engage inactive subscribers or remove them from your list if they remain unresponsive. This flow targets contacts who haven’t interacted with your emails for a set period, offering one last chance to stay connected through a special offer or reminder. If they remain inactive, the sunset flow helps maintain a clean, engaged list, improving deliverability and reducing email costs. This flow is essential for keeping only interested subscribers, ultimately boosting your engagement rates.
Subject: {Name} You Still Out There?
Hey there, gamer!
It looks like you haven’t opened our emails in a while, and we’ve missed you! Whether you’ve been leveling up with your Berry Boost or life has just gotten a bit hectic, we totally understand. ❤️
We want to make sure you don’t miss out on all the exciting updates and exclusive offers coming your way. Every week, we share special discounts and details about our seasonal sales, designed to help you power up your gameplay.
So, we’d love to know: Do you still want to hear from us?
If you’d prefer to part ways, no hard feelings! We’ll gladly unsubscribe you from our MaxMode email list this week.
But if you DO want to stay in the loop for our best content and offers, just click the link below to let us know!
YES, Keep Me Updated!
P.S. You can also click here to update your preferences and choose how often you want to hear from us!
Subject: {Name}. We’re unsubscribing you, unless…
Hey there, gamer!
It seems like you might not want to receive our MaxMode emails anymore, and we’ll truly miss you!
We’re set to unsubscribe you today unless you’d like to continue receiving our top gaming tips, exclusive discounts, and exciting updates on all things Berry Boost.
YES! I STILL WANT MAXMODE!
If you’d prefer to hear from us less often, you also have the option to update your email preferences.
YES! UPDATE MY PREFERENCES.
We hope to see you stick around! Until then, we’ll be continuing our mission to help gamers like you unlock your full potential.
You’re always welcome to join the MaxMode family anytime. ❤️
A Winback Flow is an automated email sequence aimed at re-engaging inactive customers. It usually begins with a reminder email offering a discount or special incentive to bring them back. If they don’t respond, one or two follow-up emails are sent with slight adjustments, like additional offers or product highlights. This flow helps recover lapsed customers, boosting retention and loyalty.
Subject: Just staying in touch with an old buddy
Preview: with a X% off …
Here’s what’s happening right now
From time to time, we like to let you know what’s happening. We created these recommendations just for you.
Use coupon code XX to save X% off your next purchase.
CLAIM X% OFF
Enjoy X% Off your Next order USE CODE: XCODE
SHOP NOW
Subject: Our best discount, just for you. (24 hours only)
Preview: Come back
Since you’ve been gone, a lot has changed
We’re sending you this email to get you caught up.
Your VIP coupon code XCODE to save X% off your next purchase is live for only 24h….
HURRY UP AND CLAIM X% OFF
Last Chance to Enjoy X% Off Your Order
XCODE
Use this coupon at the checkout!
This Coupon code will expire{% today “%Y-%m-%d” as today %} {{ today|days_later:1 }}
Building out a set of well-timed Klaviyo flows is one of the highest ROI strategies for any Ecommerce store. With so many potential email and SMS flow options, it’s easy to feel overwhelmed when deciding which ones to prioritize. However, we’re here to simplify this and guide you through the 14 most impactful Klaviyo flows every Ecommerce brand should consider implementing.
These flows are drawn from years of specialized experience working exclusively with Klaviyo. Whether you’re starting fresh or refining an established strategy, these flows will help you drive higher engagement, boost sales, and foster stronger customer relationships.
For illustration, we’ll use examples from our in-house gaming supplement brand, MaxMode.
Effective flow timing is essential to maximize impact. Here are some standard timing intervals for high-converting flows:
These timing structures ensure you connect with your audience at optimal moments, helping build a rhythm of engagement without overwhelming your customers. By following these recommendations, your Klaviyo flows will be both strategic and effective, keeping customers engaged and driving repeat sales.
Klaviyo flows are powerful tools that can help you increase customer engagement, drive more sales, and build strong customer relationships. Whether you’re implementing foundational flows like checkout abandonment or trying more advanced options like zero party data flows, these automations are a must for any Ecommerce business. With regular testing and optimization, these flows will continue to deliver long-term results.
Giles Thomas
CEOOptimize your Shopify conversion rates. 5 lesson course, learn 51 ecommerce best practices to get more visitors to buy.
