How do I do SEO on Shopify?

by Giles ThomasLast updated on May 5, 2025
How do I do SEO on Shopify?

Now we’ve learned a few SEO basics, let’s answer the question that is one everyone’s mind:

“How do I do SEO on Shopify?”

SEO on any ecommerce platform would be broadly the same process.

The main difference is technically where and how to add SEO metadata into your store.

SEO for Shopify is a 6 step process:

  1. Shopify keywords research
  2. Shopify website architecture
  3. Shopify on-page SEO
  4. Technical SEO for Shopify
  5. Shopify content marketing & blogging
  6. Shopify link building