Shopify SEO Course ↗️ > Unit 3 > Lesson 3 > Essential Technical SEO Tools
Before you continue into your search optimization strategy, it’s important to have the right tools in place to start measuring your website’s health in search. The following free tools will help you do just that in a variety of ways. For now, we’ll just look at what they are and how to install them. In the upcoming modules, we’ll discuss different ways these tools can help you with on-page SEO, content marketing, and link building.