Is Shopify good for SEO?

Shopify is an ecommerce platform.

Ecommerce sales are mostly driven through or started with a search engine.

So naturally, the team at Shopify made the platform so you can follow SEO best practices.

So, the short answer is yes, Shopify is good for SEO.

Some great features are:

• Meta tags
• XML Sitemap
• 301 redirects
• Canonize URLs

For most ecommerce stores revenue and SEO budgets, Shopify’s SEO feature set more than covers their needs.

There are however a few drawbacks:

• The URL structure for product and collection pages are not ideal
• Site architecture is also therefore not ideal
• You don’t have access to your robot.txt files (not that important in 2019)
• Creating content or non-product / category pages is hard (WordPress is much easier)
• Page load times and site speed is slow when using too many Shopify apps

We’ll explain these points in detail later in the guide, so don’t worry if that sounded like a foreign language.