Klaviyo is a popular email marketing service, particularly for ecommerce businesses, thanks to its advanced automation, segmentation capabilities, and robust reporting tools. It’s been a top choice for Shopify store owners and other ecommerce platforms, offering deep integration that helps businesses connect with their audience through personalized email and SMS campaigns. In this post, we’ll explore everything Klaviyo has to offer, including its pricing, features, and where it could improve.
Klaviyo stands out for its ease of use, powerful AI-driven tools, and ecommerce focus. Its AI tools help businesses predict customer behavior and automate marketing efforts. Even on the free plan, users can access most of Klaviyo’s robust features, including email templates, automations, and CRM capabilities. However, it can get expensive for businesses with large subscriber lists.
Klaviyo’s pricing is straightforward and scales based on your number of contacts and email send volume. Here’s a breakdown of the pricing tiers:
For SMS marketing, Klaviyo offers free credits on both the Free and Email plans, but users will need to pay for additional credits based on their campaign needs.
| Features | Free Plan | Email Plan | Email and SMS Plan | Klaviyo Enterprise |
|---|---|---|---|---|
| Email Sends | Up to 500/month | Up to 250,000/month | Up to 250,000/month | From 250,001/month |
| SMS/MMS Credits | 150 | 150 | 1250 | Custom |
| Segmentation | Yes | Yes | Yes | Advanced |
| Automation | Yes | Yes | Yes | Advanced |
| CRM | Yes | Yes | Yes | Advanced |
| Forms | Yes | Yes | Yes | Advanced |
| Templates | Yes | Yes | Yes | Advanced |
| Integrations | Yes | Yes | Yes | Advanced |
| A/B testing | Yes | Yes | Yes | Advanced |
| Product Recommendations | Yes | Yes | Yes | Advanced |
| Price per month | ||||
| 250 Active Profiles/mo | $0 | $20 | $35 | – |
| 1000 Active Profiles/mo | – | $30 | $65 | – |
| 3000 Active Profiles/mo | – | $70 | $85 | – |
| 5000 Active Profiles/mo | – | $100 | $115 | – |
| 10,000 Active Profiles/mo | – | $150 | $165 | – |
| 20,000 Active Profiles/mo | – | $375 | $390 | – |
Pros:
Cons:
Klaviyo offers several key features essential for modern email marketing:
Klaviyo is relatively easy to use, though its wide range of features means there’s a learning curve. The platform provides comprehensive online resources, including tutorials and help articles, but new users may find it challenging to master all its tools right away. However, businesses with experience in email marketing will appreciate Klaviyo’s depth and flexibility.
Klaviyo’s drag-and-drop email builder simplifies the process of creating newsletters and automated emails. Users can select from hundreds of pre-designed templates, ranging from seasonal campaigns to ecommerce-specific emails, like post-purchase flows and product recommendations. For those who prefer more control, Klaviyo allows full customization through HTML coding.
One of Klaviyo’s most powerful features is its segmentation options. Users can create segments based on a variety of factors, such as customer location, purchase behavior, or engagement with previous emails. This level of detail allows businesses to craft highly targeted marketing campaigns. Integration with platforms like Shopify enhances segmentation further by including ecommerce-specific metrics like abandoned carts or fulfilled orders.
Klaviyo’s automation builder, known as “Flows,” allows businesses to create trigger-based email sequences. These automations can be based on customer actions, such as making a purchase, abandoning a cart, or engaging with a specific product. Klaviyo also provides a flow library with templates for common automations like welcome emails, win-back campaigns, and cart abandonment reminders.
Klaviyo’s form builder offers a wide selection of templates and targeting options. Users can A/B test forms, set them to appear based on user behavior, and customize opt-in processes for email lists. With over 50 form templates and the ability to integrate with platforms like Shopify, Klaviyo provides powerful tools for growing your email list.
Klaviyo’s reporting features are some of the best in the industry. Standard metrics like open rates, click rates, and bounce rates are available, but Klaviyo goes further by offering custom reporting options. Users can track revenue generated from specific campaigns, customer engagement, and purchase trends. These detailed insights allow businesses to optimize their marketing strategies with data-driven decisions.
Klaviyo offers different levels of customer support depending on your plan. Free users receive email support for 60 days, while paid users can access live chat during business hours. Unfortunately, phone support is not available, and live chat isn’t 24/7, which can be limiting for businesses needing immediate assistance.
Klaviyo has a few areas where it could improve:
Klaviyo is a powerful email marketing platform, particularly well-suited for ecommerce businesses. Its extensive segmentation, automation, and reporting tools make it an excellent choice for small to midsize businesses looking to personalize their marketing campaigns and drive sales. However, for businesses with larger contact lists, the cost may be a concern. For smaller budgets, alternative platforms like Omnisend or MailerLite may be worth considering.
For those looking for alternatives to Klaviyo, here are a few options:
Giles Thomas
CEOOptimize your Shopify conversion rates. 5 lesson course, learn 51 ecommerce best practices to get more visitors to buy.
