Shopify SEO Statistics

by Giles ThomasLast updated on May 5, 2025
Shopify SEO Statistics

39% of all global ecommerce traffic comes from SEO. (source)

The top 3 Google search results get 75.1% of all the clicks. (source)

Only 0.78% of Google users click on something from the second page. (source)

So if you want to get traffic and sales for your Shopify store, you need to be:

  • Driving at least 40% of your traffic from SEO
  • Listed in the top 3 results for your important keywords
  • Ranking on the first page

Now we know SEO is essential to ecommerce, let’s learn some SEO terminology.